Townrootz Podcast Por Anthony Wilson / Vincent Hayes arte de portada

Townrootz

Townrootz

De: Anthony Wilson / Vincent Hayes
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The Townrootz Podcast is for and about Oakland, CA - otherwise known as "The Town". No matter if you live here, work here, or are visiting, we have something for you. We cover local businesses, people, community organizations, events, and experiences that make-up Oakland. They all have their own unique stories and we bring them out. Stick with us and we will continually bring you something new.© 2025 Townrootz Ciencias Sociales
Episodios
  • Tomika Jones - DRVA
    May 22 2025

    #072 - In this episode of the Townrootz Podcast, we sit down with Tomika Jones, founder and CEO of DRVA, a mobile roadside assistance company that’s making help on the road faster, safer, and more accessible. What started as a frustrating personal experience became the spark for a business that empowers drivers and service providers alike.

    DRVA is a mobile roadside assistance platform offering on-demand help for drivers experiencing flat tires, battery issues, lockouts, and more. Through its app, users connect directly with nearby, verified service providers, bringing speed, transparency, and peace of mind to roadside support.

    Tomika shares how she turned a moment of vulnerability into a thriving tech-enabled solution that connects drivers with trusted roadside help. After being stranded on the side of the road for hours waiting for help, Tomika knew there had to be a better way. That moment became her mission.

    “I didn’t want anyone else to feel the fear and frustration I felt that day. That’s where DRVA was born.”

    Tomika’s shares how the best businesses often come from deeply personal pain points—and how innovation can be rooted in empathy.


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    35 m
  • Beauty Makes Cents with Myeshia Jefferson
    May 8 2025

    #071 - In this dynamic episode of the Townrootz Podcast, hosts Anthony Wilson and Vincent Hayes sit down with Myeshia Jefferson, a powerhouse entrepreneur, marketing concierge, and specialist in medical-focused nail care. From her bestselling book to her innovative ventures into the metaverse, Myeshia shares actionable strategies and personal insights on how entrepreneurs can build solid foundations, find their niche, and thrive in the ever-changing landscape of small business.

    She covers:

    • Why niching down is the key to leveling up
    • How localizing your brand builds trust
    • Avoiding costly mistakes in marketing
    • The power of word-of-mouth and authenticity
    • Preparing underserved communities for Web 3.0

    Myeshia’s journey into the world of health and beauty wasn’t just about passion—it was deeply personal. After witnessing the tragic loss of her grandfather due to complications from a diabetic foot wound, she became determined to provide specialized care for those with medical needs. This purpose-driven mission eventually led her to become a certified medical manicurist, educator, and business consultant.

    “My grandfather died… he was a diabetic and had a cut on the bottom of his foot he didn’t feel. That experience made me realize how important proper foot care is—and how dangerous it can be without it.”

    Myeshia’s journey into health, beauty, and marketing wasn’t just a career move—it was a mission to restore confidence. One of the most striking takeaways from the conversation was how she merges her deep marketing knowledge with a passion for helping others feel seen and celebrated. Whether she’s guiding a brand or advising on self-care, her approach is rooted in authenticity.


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    35 m
  • Total Fitness Transformation - Gloria Kamil
    Apr 10 2025

    #070 - In this episode of the Townrootz Podcast, hosts Anthony Wilson and Vincent Hayes sit down with Gloria Kamil, the founder of Total Fitness Transformation. Gloria shares her journey of building a thriving fitness business in Oakland, her unique approach to weight management and body image, and how her work helps clients achieve long-term health and emotional balance. Gloria’s expertise as a personal trainer, mat Pilates instructor, weight management and behavior specialist, and mind and body eating coach gives her a holistic approach to helping her clients feel strong, healthy, and confident.

    Total Fitness Transformation is a boutique-style fitness studio in Oakland, California, that focuses on empowering women through a combination of personal training, group fitness classes, and mind-body coaching. Gloria's program goes beyond traditional fitness – she helps clients with emotional eating, body image challenges, and sustainable health habits. With over 23 years in the industry, Gloria provides a supportive, safe environment where clients can build strength, release weight (not just lose it), and develop a positive relationship with food and their bodies.

    Gloria opens up about how the pandemic motivated her to deepen her work, particularly in supporting the health of the Black and Brown communities. Hear how Gloria reframes “weight loss” as “weight release” – and why that shift matters. Discover the key to sustaining fitness results and why quick fixes don’t work. Learn why body image is a big challenge for women – and how Gloria helps her clients feel strong and confident.


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    36 m
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