Episodios

  • Make Money by Marketing Books Like a Pro | Alex Strathdee

    Make Money by Marketing Books Like a Pro | Alex Strathdee
    May 25 2025
    Alex Strathdee is the founder of Shelf Life, a company he started at age 22 to fix the scam-filled book marketing world. Now 28, Alex leads a team of 17 from San Diego, generating over $1 million a year and working with top authors like Dan Heath, Nir Eyal, Lewis Howes, Reid Hoffman, and Carrie Bentley. After leaving a six-figure software job, Alex built Shelf Life into a go-to resource for authors seeking real results in book marketing. His unique journey, tech-forward approach, and deep understanding of both the publishing and marketing landscapes make him a standout guest for anyone interested in turning books into a thriving business. On this episode we talk about: How Alex started Shelf Life and transitioned from a six-figure tech job to entrepreneurship The biggest challenges authors face in selling books after publishing The evolution and current state of Amazon ads for book marketing Leveraging podcasts as a powerful business development and networking tool Creative strategies for landing high-profile clients and building credibility in a crowded market Actionable book marketing tactics, including giving away free copies and building authentic relationships with readers The importance of audiobooks and trends in book consumption Why authors should focus on genuine marketing over vanity metrics like “bestseller” status Top 3 Takeaways Podcasting is a Trojan horse for business development: Hosting a podcast enabled Alex to build relationships with top authors, land major clients, and learn from industry leaders—all while growing his business organically. Give value before asking for value: Offering free copies of a book to the right audience can turn readers into fans and generate authentic reviews, which is far more effective than focusing on paid bestseller campaigns or cold outreach. Tech-forward thinking wins: Understanding technology—even at a basic level—helps entrepreneurs move faster, automate processes, and stay ahead of less agile competitors in marketing and publishing. Notable Quotes "It's way easier to get someone to come on and talk to you for 30-60 minutes during an interview than it is to be like, 'Hey, can I talk to you about marketing my books?'" "A book from a no-name author is an undifferentiated product from someone with no reputation. You're not just asking for their money, you're asking for their time." "The second you learn how to do something, you need to learn how not to do it—that's how you grow and scale." Connect with Alex Strathdee: Website: https://getshelflife.com Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    27 m
  • Make Money with Unbiased Journalism | Mosheh Oinounou

    Make Money with Unbiased Journalism | Mosheh Oinounou
    May 24 2025
    Mosheh Oinounou is an Emmy, Murrow, and Webby Award-winning executive producer with a distinguished career leading teams at Fox News, Bloomberg TV, CNBC, and CBS. In 2020, he launched Mo News, a platform dedicated to delivering verified, balanced news without the sensationalism or heavy-handed opinion that dominates much of today’s media. Mosheh’s unique approach has quickly built a highly engaged following on Instagram, a successful podcast, and a newsletter—making him a trusted source for straightforward news in an era of polarized coverage. On this episode we talk about: The origins and rapid growth of Mo News, from an Instagram account for friends and family to a leading independent news platform Why traditional media has become so sensationalized and the incentives driving negative, polarizing headlines The challenges and opportunities of building a media business focused on trust, context, and nuance rather than clickbait The impact of corporate ownership and advertising (including pharmaceutical ads) on news coverage and public trust How younger audiences are shifting away from legacy media and supporting independent, subscription-based news sources The importance of critical thinking, context, and empathy in consuming and sharing news today Top 3 Takeaways Build for Trust, Not Clicks: Success in media (and business) can come from focusing on what your audience truly wants—reliable, unbiased information—even if it means slower growth compared to sensationalized competitors. Monetization Follows Value: By solving a real problem for his audience (curating trustworthy news), Mosheh was able to organically grow Mo News and monetize through sponsorships and subscriptions, proving that quality content can be sustainable. Context Is Everything: In a world of viral clips and algorithmic echo chambers, providing context and resisting the urge to oversimplify or polarize is crucial for building credibility and helping audiences make informed decisions. Connect with Mosheh Oinounou: https://mo.news Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    35 m
  • Make Money with Stock Options | Jason Brown

    Make Money with Stock Options | Jason Brown
    May 23 2025
    Visit GoHighLevel.com/Travis to try the ultimate all-in-one CRM platform. Jason Brown is a self-made millionaire, stock market expert, and founder of a leading online education platform for traders. Growing up in Detroit in challenging circumstances, Jason’s journey from selling candy at school to making $400,000 in a single trade is a testament to his resilience and financial acumen. He’s not just a trader—he’s an educator, author of The 5-Year Millionaire, and a powerful advocate for financial empowerment, especially for those starting with little. On this episode we talk about: Jason’s first entrepreneurial hustle selling candy in school and his evolution into a top options trader Breaking down the basics: stocks, options, futures, and shorts—explained with real-life analogies How Jason turned $2,000 in graduation money into a six-figure trading account, lost it all, and made it back The mindset and tenacity needed to break generational cycles and turn disadvantages into advantages Practical advice for parents on exposing kids to financial literacy and building generational wealth Top 3 Takeaways Your disadvantage can be your advantage: Jason’s story shows that challenging circumstances can fuel ambition and creativity, leading to unique paths for success. Financial education is accessible: With the right mindset and education, anyone can learn to trade stocks and options—no finance degree required. Exposure and accountability matter: Early exposure to positive financial habits and environments, plus having someone who cares, can change the trajectory for the next generation. Connect with Jason Brown: https://thebrownreport.com/ Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeRobin Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    43 m
  • Make Money with HighLevel: How the Co-Founders Built a Platform for Entrepreneurs

    Make Money with HighLevel: How the Co-Founders Built a Platform for Entrepreneurs
    May 22 2025
    Visit GoHighLevel.com/Travis to try the ultimate all-in-one CRM platform. On this episode of the Travis Makes Money podcast, Travis sits down with Shaun Clark (CEO), Varun Vairavan (CTO), and Robin Alex (COO), the co-founders of HighLevel. These three entrepreneurs have transformed the digital marketing landscape by creating an all-in-one CRM and business automation platform now used by millions. Their unique approach empowers users not just to run their businesses more efficiently, but to launch entirely new income streams—whether as agency owners, SaaS founders, or affiliates. The HighLevel team’s story is a masterclass in product-market fit, community-driven growth, and building opportunities for others to make money. On this episode we talk about: – How HighLevel grew to millions of users by empowering its community – The three core ways to make money with HighLevel: agency-building, white-label SaaS, and affiliate marketing – Practical steps for starting a digital agency using HighLevel’s tools—even with no prior experience – How white-labeling HighLevel lets you create your own SaaS business without writing code – The power of niche solutions and building IP on top of an existing platform – HighLevel’s 40% recurring affiliate program and real-world success stories – The dynamics of successful business partnerships and co-founder relationships – The importance of radical honesty, mutual respect, and planning for the future in partnerships Top 3 Takeaways 1. HighLevel isn’t just a software tool—it’s a business opportunity platform. You can build an agency, launch your own SaaS, or earn recurring revenue as an affiliate, all leveraging the same robust infrastructure. 2. Success comes from focusing on a single problem for a specific audience. The “riches are in the niches”—customize solutions for one market, and scale from there. 3. Strong partnerships are built on mutual respect, radical honesty, and clear upfront agreements. Prepare for the end at the beginning, and always keep the customer’s needs at the center of decisions. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeRobin Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    29 m
  • Make Money by Building Recurring Revenue with Amanda Northcutt

    Make Money by Building Recurring Revenue with Amanda Northcutt
    May 21 2025
    Amanda Northcutt is a six-time executive with more than 20 years of experience building and optimizing recurring revenue businesses. After leaving her Silicon Valley executive role, Amanda founded Level Up Creators, where she helps consultants and coaches create sustainable, predictable income streams. In just 18 months, Amanda and her team scaled Level Up Creators to a multi-million dollar run rate with no outside funding. Her expertise in the creator economy, recurring revenue, and high-integrity business building makes her a must-listen for anyone serious about designing a business—and life—on their own terms.On this episode we talk about:– Amanda’s journey from Silicon Valley executive to founder of Level Up Creators– The power and potential of recurring revenue business models– How to transition your expertise into a scalable, high-ticket consulting or coaching business– The importance of product quality, retention, and long-term customer relationships over flashy marketing– The reality behind “overnight success” and the grit required to build a sustainable businessTop 3 Takeaways1. Recurring revenue is the holy grail for sustainable, lifestyle-friendly businesses—focus on delivering ongoing value, not just making the sale.2. Building a defensible business requires prioritizing product quality and retention, not just front-end marketing tactics.3. Success is rarely overnight; persistence, resilience, and a willingness to learn from failure are essential for long-term entrepreneurship.Connect with Amanda Northcutt:LinkedIn: https://www.linkedin.com/in/amandanorthcutt/Level Up Creators Website: https://www.levelupcreators.com/Level Up Creators Podcast: https://www.levelupcreators.com/podcastLevel Up Creators Newsletter: https://www.levelupcreators.com/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    26 m
  • Make Money by Thinking Like a Biohacker | Dave Asprey

    Make Money by Thinking Like a Biohacker | Dave Asprey
    May 20 2025
    Dave Asprey joins Travis on this episode of the Travis Makes Money podcast. Widely known as the "Father of Biohacking," Dave is a pioneering entrepreneur, four-time New York Times bestselling author, and the creator of Bulletproof Coffee. He’s built and scaled multiple brands—most notably in the health and longevity space—generating hundreds of millions in revenue. Dave’s unique approach blends Silicon Valley innovation with cutting-edge wellness, making him a leader in both business and personal transformation. His story of overcoming obesity and health issues by applying tech-driven “biohacks” to his own biology has inspired millions and helped launch a global movement. On this episode we talk about: The five primal drivers that shape human behavior and decision-making—especially for entrepreneurs How Dave scaled Bulletproof Coffee and created entirely new wellness markets The critical role of community and authentic friendship in business success and longevity Why loneliness is a hidden epidemic among entrepreneurs and how to overcome it Practical frameworks for choosing the right friends, business partners, and team members The dangers of “category three” and “category four” personalities in your business and life Top 3 Takeaways Your body’s primal operating system drives most decisions—even in business. Learning to reprogram fear, hunger, and other instincts frees up energy and willpower for higher-level thinking and entrepreneurship. Community is a massive lever for both personal well-being and business growth. Authentic connections with like-minded peers are essential for support, innovation, and navigating the unique challenges entrepreneurs face. Choosing the right people is everything. Understanding the four categories of people (win-win, usually win-win, win-lose unknowingly, and win-lose knowingly) can save you millions and prevent emotional and financial setbacks. Notable Quotes "You think that you're in charge, but your body's in charge and it runs the operating system of all life on the planet." "If you're allocating energy to anger, fear, loneliness, cravings, it just wastes all the energy that you ought to be putting into your mission, your family, your community." "Community is how I made biohacking into a $63 billion industry... I don't think you can do the advanced personal development practices by yourself. It does not work." Connect with Dave Asprey: LinkedIn: Dave Asprey6 Twitter/X: @daveasprey Instagram: @dave.asprey Website: daveasprey.com7 Danger Coffee: [dangercoffee.com] Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    31 m
  • Make Money by Using AI to Multiply Your Team’s Impact | Robin Alex

    Make Money by Using AI to Multiply Your Team’s Impact | Robin Alex
    May 19 2025
    Visit GoHighLevel.com/Travis to try the ultimate all-in-one CRM platform. Alex is the COO and co-founder of GoHighLevel, a billion-dollar marketing and CRM platform that has transformed how agencies and local businesses operate. With a background in tech and entrepreneurship, Robin’s journey spans from running a game server company in college to leading one of the fastest-growing SaaS companies in the world. His unique blend of technical expertise, agency experience, and people-first leadership has made him a respected figure in the SaaS and marketing automation space. On this episode we talk about: Robin’s path from tech-savvy entrepreneur to GoHighLevel co-founder How GoHighLevel scaled to 3-4 million users and 1,800+ employees in under seven years The impact of AI on business operations, jobs, and new opportunities like prompt engineering The critical role of soft skills-leadership, communication, persuasion-in an AI-driven world The difference between running an agency as a job versus building a scalable business Bootstrapping GoHighLevel and the power of organic, product-led growth Balancing family, priorities, and founder life Top 3 Takeaways Embracing AI and new technology can multiply your team’s impact, but leveraging soft skills like leadership and communication remains irreplaceable. Building a scalable business requires moving beyond “just a job”-focus on systems, recurring revenue, and solving real customer problems. Organic growth, strong partnerships, and listening to your customers are key drivers for sustainable SaaS success Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeRobin Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    34 m
  • Make Money Podcasting | Jess Burgio

    Make Money Podcasting | Jess Burgio
    May 18 2025
    Jess Burgio is a podcast mentor, business coach, and the host of "Unscripted," a top 1.5% podcast where she shares raw insights on business strategy, personal growth, and audience expansion. With a background in the beauty industry as a salon owner and hair/makeup artist, Jess has successfully pivoted to helping creators build authentic personal brands and launch their own podcasts. Her unique blend of creative entrepreneurship and practical coaching makes her a standout guest for anyone looking to leverage podcasting for both personal and financial growth. On this episode we talk about: – How Jess transitioned from the beauty industry to podcasting and coaching – The mindset shifts required to break income ceilings in creative industries – Why podcasting is a powerful tool for building personal brands and authority-even with a small audience – Creative ways to monetize a podcast, from sponsorships to selling your own offers – The importance of networking, relationship capital, and the unexpected opportunities that come from podcasting Top 3 Takeaways 1. Podcasting accelerates personal branding and authority: Even if you have a small audience, consistently showing up with a well-produced podcast positions you as an expert and opens doors to new opportunities. 2. Monetization is multi-faceted: Income from podcasting can come directly (sponsorships, free products, guest monetization) or indirectly (selling coaching, courses, or masterminds to listeners who trust you). 3. The real ROI is in relationships and discovery: Podcasting helps you build a powerful network, learn from diverse guests, and uncover new business opportunities you might never have considered. Connect with Jess Burgio: Website: https://www.jessicaburgio.com Instagram: https://www.instagram.com/jessicaburgio/ Podcast: https://www.jessicaburgio.com/podcast Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    37 m
adbl_web_global_use_to_activate_T1_webcro805_stickypopup