In this episode we have the best-selling author Oren Klaff interview our host of the show, Liana Zavo, the powerhouse in PR and storytelling, on the importance of PR and the significance it plays for small businesses.

I sit down with PR powerhouse Liana Zavolunova, who teaches me the art (and mystery) of public relations. PR isn’t a quick hack; it’s more like alchemy. Liana breaks down three essential PR moves to elevate your brand without the typical ‘pay-to-play’ strategy.Key Highlights:- Authentic Storytelling - How do you use storytelling to connect with people for real instead of plastering your name on billboards?- Personal Brand Diagnostics - Liana’s no-BS feedback on where most people (including me) miss the mark with their online presence.- Smart PR Moves for Real People - Practical strategies to increase visibility without going Hollywood on it.If you want to cut through the noise, this is your playbook. Dive in.Oren Klaff has worked on $2 billion of deals, an absurdly large number that is growing every day. Anyone interested in dealmaking would be intrigued to see his “pitch and” close”-style while he’s working as both investor and advisor to high-growth companies. Oren has published a lifetime of “lessons learned” about money and dealmaking in two seminal books, Pitch Anything and Flip the Script, which have sold more than a million copies. Oren is the founder and manager of Intersection Capital, an investment and advisory firm with over $1 billion in recent transaction volume, including companies in the fields of software, ecommerce, SaaS, artificial intelligence, genetics, electric vehicles, medtech, and fintech. Over 5,000 companies are subscribed to his weekly videos on dealmaking, sales, and business growth.