This week, we’re joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success.

Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following.

Key highlights of this episode include:
✅ The deep cost of coaching from insecurity and fear
✅ Why most coaches never truly build trust with clients
✅ The difference between transactional and transformational service
✅ How clarity and alignment became Kirk’s business superpowers
✅ Why emotional control is key to sustainable growth

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