In this episode, we sit down with the CEO and Founder of Unhurd to explore the pivotal role of artist development in effective music management. Discover how Unhurd is revolutionizing the industry by providing innovative solutions to nurture and elevate emerging and existing talent. From personalized strategies to cutting-edge tools, we dissect the ways in which Unhurd supports artists in reaching their full potential. Tune in for an insightful conversation that sheds light on the future of artist development and its importance in the ever-evolving music landscape.In this episode, we sit down with the CEO and Founder of Unhurd to explore the pivotal role of artist development in effective music management. Discover how Unhurd is revolutionizing the industry by providing innovative solutions to nurture and elevate emerging talent. From personalized strategies to cutting-edge tools, we dissect the ways in which Unhurd supports artists in reaching their full potential. Tune in for an insightful conversation that sheds light on the future of artist development and its importance in the ever-evolving music landscape.

Alex is the CEO and Founder of un:hurd music, a Music-Tech company that uses proprietary technology to help artists reach their most valuable fans via data-led marketing campaigns. Since launch, un:hurd has worked with over 95,000 artists from 129 countries, has raised millions of pounds from some of the worlds most influential music investors, been featured as one of Music Ally's start-ups to watch, nominated as AIM Entrepreneur of the year and British Entrepreneur of the year 2024 and has featured on BBC Dragons Den. Prior to launching unhurd, Alex was a global analyst at Universal Music and worked with the likes of Katy Perry, Lady Gaga and Rich The Kid.