Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch.

Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust.

In this episode, you’ll learn:

• Why host-read ads still reign supreme, and when to layer in programmatic ads
• The one audience size threshold that changes everything about monetization
• How health & wellness podcasters can ethically navigate supplement sponsorships
• Smart strategies for small shows to start monetizing (even under 5,000 downloads)
• Dynamic vs. baked-in ads: how and when to use each for maximum revenue
• How to build long-term sponsor relationships (hint: it’s about much more than impressions)
• Why advertisers are treating podcasts more like influencer partnerships—and what that means for your pricing

⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links

💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/

Connect with Heather: Website: https://truenativemedia.com/ LinkedIn: https://www.linkedin.com/in/podcastadvertising/

If you enjoyed this, you might also like our previous episodes: How to create a valuable podcast you can sell someday with Heather Osgood | Ep 39

https://shorturl.at/DUu3e

Unveiling the pros and cons of podcasting for new hosts with Katie Fogarty | Ep 04

https://shorturl.at/BlTKG

💌 Questions or want to say hey? Reach us at sam@podwritten.com