Valerie Merut on the correct use of social media for sustainable travellers!
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Valerie Merut on the correct use of social media for sustainable travellers!
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Wesley had a wonderful chat with Valerie of Valerie Merut Consulting Ltd about the best way for conscious travellers to communicate their travel stories using social media. We are inundated with tons of information and as a social media consultant, Valerie breaks down using her own travel stories as illustrations. She was so generous with information that is also helpful to operators who could be struggling with how to make the most of their social media presence.
In the episode, Valerie takes us to Poland, England, Peru and Morocco where she encourages folks to open up and talk to people on the ground. Her experience in Japan stands out and so listen in and experience Japan through her eyes!
She was lucky to learn about travel and how to do it responsibly from her parents who would choose locally owned restaurants when they travelled. Her parents were interested in culture, history and art and these natural interests informed their travel choices. It led to Valerie looking towards travel to help open her mind and cultural exchanges.