Vikram Mehra Discusses the Evolution of Music and Gen Z Trends | Breakfast with the Boss Podcast Por arte de portada

Vikram Mehra Discusses the Evolution of Music and Gen Z Trends | Breakfast with the Boss

Vikram Mehra Discusses the Evolution of Music and Gen Z Trends | Breakfast with the Boss

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In this episode of Breakfast with the Boss, Vikram Mehra of Saregama joins us to discuss the evolution of music trends, particularly the shift from composition-driven to lyric-driven songs in the Gen Z era. Vikram emphasizes the influence of social media on music discovery and the increasing importance of experiential content. He also speaks on the role of music labels in nurturing new talent, the resurgence of retro music, and the integration of digital and live events. Stay tuned for insights on the future of the music industry and personal anecdotes from Vikram's career. 00:00 Introduction and Welcome 00:20 The Evolution of Music Across Generations 02:36 The Role of Social Media in Music Discovery 03:59 Brand Marketing and Music Integration 05:23 The Rise of Retro and Live Events 07:09 Impact of COVID on Music and Movies 09:32 The Future of Music Labels 11:09 Personal Insights and Fun Questions 15:17 Conclusion and Final Thoughts
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