In this episode,Kelsey dives into one of the hardest lessons in entrepreneurship: learning how to receive feedback, especially the kind that STINGS.

She shares a personal story about getting tough feedback early in her career and how it nearly broke her but ultimately became a pivotal moment in her growth.

She also talks about:

• Why feedback often feels personal, and how to detach your worth from it
• The difference between constructive feedback and unfiltered opinions
• How to discern what feedback to keep and what to let go
• Kelsey’s journey of being told she “sounded like a Valley girl”—and how it shaped her
• How your energy suffers when you carry feedback that isn’t yours to hold
• A reminder that when you put yourself out there, criticism is part of the deal

This episode is your pep talk on how to navigate feedback without losing your spark.

TIMESTAMPS

00:00 — Why feedback is so hard for entrepreneurs (and why we need it anyway)

00:59 — Kelsey admits to avoiding feedback early on (no follow-up, no testimonials, no asking

In this episode, Kelsey sits down with digital marketing consultant Daniela Furtado, Founder of Findtable, a boutique agency that helps design and construction businesses grow their visibility online.

Daniela shares practical and realistic marketing strategies that work especially for those offering high-touch services, running local businesses, or wanting to build a more premium brand.

From leveraging Google Maps to getting over the fear of asking for reviews, this episode is packed with small shifts that can lead to big momentum.

If you’ve ever felt overwhelmed by SEO, marketing strategies, or wondered how long it actually takes to see results.

In this episode, we chat about:

• The #1 platform you're probably ignoring (and why it still works)
• What marketing really looks like in year one
• How to get 5-star reviews that actually boost your ranking
• What to do if you run your business from home

TIMESTAMPS

[05:20] How using social media as a relationship tool can be powerful for your business

[11:05] She started her business from her parents’ house

[13:18] The power of niching down

[16:35] The key factor that business and marketing advice is not a one-size-fits-all

[21:26] High-Touch Businesses need a different strategy

[22:58] Marketing starts with website foundations and tracking

[25:49] Marketing results are compound-based, not instant.

[31:56] The most overlooked tool for local businesses is Google Maps

[34:05] How you can share your business address safely, get found and start ranking locally

[38:00] Tips for getting authentic, keyword-rich reviews and why video/photo reviews now matter more than ever.

TO CONNECT WITH DANIELA:

Website: https://www.findabledigitalmarketing.com/

Email Newsletter: https://www.findabledigitalmarketing.com/newsletter/

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this SOLO podcast episode, Kelsey pulls back the curtain on what’s actually working in her business right now and why she intentionally chose to double down on 1:1 coaching, even when the industry says that’s not the “Scalable” path.

She dives into how every investment she’s made in her business has played a role in leveling up both her business and her mindset. Plus, she shares the wild story of how she accidentally manifested her latest mastermind and teases a new private newsletter she’s been pondering up to share more behind-the-scenes.

TIMESTAMPS

13:00 What’s working in Kelsey’s world right now

16:40 How she declared May 2025 as her upgrade month

18:30 Her full-circle moment with Lori Harder

24:05 Why masterminds changed everything for her

40:00 A new business venture she is pondering about

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose