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What does it take to make wellness products that actually work? Matt Besonen of United Cultivation joins us to talk about his journey from restaurant management to overseeing a licensed manufacturing facility in Massachusetts.

In this episode, we break down the nuts and bolts of creating wellness products—from R&D to scaling production. Matt explains how ethanol extraction, C1D1 safety, and tools like Vape Jet are reshaping how products are made. We also dive into working with out-of-state brands, the meaning behind "touchpoints," and how to help consumers understand what they’re using—without all the buzzwords.

🎙️ Episode Highlights:
✅ Behind the launch of United Cultivation’s manufacturing license
✅ What RSO, Vape Jet, and ethanol extraction mean for product quality
✅ Why education and trust matter more than marketing
✅ How to collaborate with established national brands
✅ The power of precision in fast-acting formats

💡 If you’re in the wellness space—or thinking about launching a product—this episode is your blueprint.

🚨 Disclaimer:This episode includes promotions for adult-use wellness products. All products are intended for audiences 21 and over. Please consume responsibly and follow your local laws.