“We’re not chasing trends—we’re building something that lasts.” | Mike Alexander | Borboleta Beauty Podcast Por  arte de portada

“We’re not chasing trends—we’re building something that lasts.” | Mike Alexander | Borboleta Beauty

“We’re not chasing trends—we’re building something that lasts.” | Mike Alexander | Borboleta Beauty

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“We’re not chasing trends—we’re building something that lasts.” — Mike Alexander

Mike Alexander, CEO of Borboleta Beauty, joins Jeremy Brockbank to talk about building a brand with depth, not just speed. They dive into how Borboleta is scaling through strategy, education, and intentional retail presence—while staying true to what matters most.

From leading a strong team to turning retail into a storytelling platform, Mike shares a grounded, thoughtful approach to long-term growth—and the mindset shifts that come with it.

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