In the latest episode of the CRO Wizards – Season 2, by VWO Podcast, our host Piyush Sharma sits down with Rajat Gupta, Senior Group Product Manager at Paytm, one of India's leading fintech apps.

With over 9 years of experience in Product Management, Rajat leads a team of PMs at Paytm to create optimized user experiences and scalable product strategies.

Having worked with both Paytm and PhonePe, Rajat offers valuable insider insights into what it takes to build and grow fintech apps that millions rely on.

In this episode, Rajat shares:

✅ The complete journey of how features move from ideation to release at Paytm

✅ Strategies for aligning business objectives while managing stakeholder expectations

✅ Most effective methods for identifying genuine user pain points

✅ Success metrics from real experiments that offered valuable learnings

✅ The critical 20% that moves 80% of growth metrics in fintech apps

✅ How fintech innovations are fundamentally changing user behavior

✅ Ways AI is being incorporated at various stages of app management

✅ Common myths about app management that need debunking

This episode offers valuable insights for product managers, UX designers, and growth marketers!

Tune in now to learn practical strategies for mobile app optimization! 🎧

Chapters:

[00:00] A quick sneak peek into the episode

[01:48] Rajat and Piyush kickstart the conversation

[03:19] What Rajat loves most about managing mobile apps after 9 years

[05:25] How features move from ideation to release at Paytm

[10:40] Building a culture of questioning and its benefits for product teams

[14:30] Most effective methods for identifying user pain points

[20:55] Success metrics and valuable learnings from real experiments

[27:30] The 20% that moves 80% of growth metrics in fintech apps

[33:45] How fintech innovations are changing user behavior

[39:48] Incorporating AI at various stages of app management

[45:50] Final thoughts and recommended PM resources

[48:47] Rapid-fire round - One thing you would do differently if starting a career in Product Management today

[49:22] The first app Rajat checks every morning

[49:30] Preference between dark mode and light mode

[49:40] A common onboarding mistake that many apps still make

[50:02] A key mobile app metric that often gets overlooked

[50:20] One thing AI will replace in the next 3 years

[50:47] If not a Product Manager, what other profession would you have chosen?

[51:06] A dream or goal you want to achieve in the next 3 years [51:26] Rajat and Piyush sign off