Ever feel like content creation is a hamster wheel you can’t escape? You’re posting daily, showing up everywhere, and still not seeing real results. My guest today, Jessica Stansberry, has built a business that works for her—24/7. In this episode, we talk about how she uses YouTube to create evergreen content that generates leads and sales on autopilot, how to overcome your fear of showing up on video, and why the right title and thumbnail might matter more than your content.

Key Takeaways:

• Why YouTube beats short-form platforms for longevity
• How to overcome fear and insecurities on camera
• The real “rules” for video length, titles, and thumbnails
• Jessica’s SEO strategy for being found months (or years) later
• Tips for building a freedom-first business model with content

Timestamps:

• [00:05] The problem with the content hustle
• [01:09] Meet Jessica Stansberry: Content machine + freedom advocate
• [04:21] Why YouTube > Reels & TikTok for ROI
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• [05:51] How to get started—even if you’re scared
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• [08:50] Ideal YouTube video length explained
• [10:39] Making your content entertaining (even if you're "boring")
• [13:22] Insecurities on camera—and why they don't matter
• [19:55] What’s inside Jessica’s Post to Profit program
• [21:23] How she does keyword research (TubeBuddy + Keywords Everywhere)
• [24:40] Getting found in Suggested vs. Search
• [26:27] Title + Thumbnail strategy that drives real clicks

Ready to start making content that actually converts? Grab Jessica’s Post to Profit program and learn how to create digital products and videos that earn while you sleep.

Sign Up with Metricool today!

https://metricool.com/katie

Try Keywords Everywhere:

https://keywordseverywhere.com/

Visit Jessia Stansberry's social media pages:

Website: https://heyjessica.com/

LinkedIn: https://www.linkedin.com/in/jessicastansberry/

Instagram: https://www.instagram.com/jessicastansberry/

Youtube: https://www.youtube.com/@jessicastansberry

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#EvergreenContent #YouTubeMarketing #ContentStrategy #JessicaStansberry #PassiveIncome #RockyMountainMarketing #PostToProfit #ContentCreationTips #VideoMarketing #DigitalCourses #ContentAutomation #KatieBrinkley #YoutubeStrategy

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