Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.

Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the Media Lions and chief executive officer EMEA at Omnicom Media Group and Noel Bunting, juror on Digital Craft Lions and chief creative officer at Publicis London.

The judging trio talk about the importance of instinct, why Cannes serves as a reminder of the "art of the possible" and how the connection between creativity and technology is used to hack the algorithm in advertising.

Further reading:

Should Cannes Lions be more focused on practical business solutions?

Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges

Apple named Cannes Lions Creative Marketer of the Year

Campaign announces agenda for debut of Campaign House at Cannes Lions 2025

Cannes Lions introduces safe zones

'Rewarding work while accepting suffering': IPA, D&AD and Cannes Lions respond

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