Episodios

  • Approaching Agriculture Inventory Monitoring by Combining IoT and AI
    Apr 29 2025

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    In this episode of What To Expect When You're Connecting, host Ryan Carlson speaks with Nathan Hoel, Co-founder and CTO of BinSentry, a company in the smart agricultural technology market. They discuss the challenges of ensuring reliable connectivity for IoT devices in rural areas, the importance of customer-centric solutions, and the hurdles BinSentry faced with different IoT connectivity technologies. Key topics include BinSentry's use of time-of-flight sensors for accurate feed inventory in silos, dealing with microfretting in SIM cards, and the impact that a flexible and reliable IoT connectivity partner has on reliability, support, and the impact on cost savings. Nathan shares insights on maintaining focus as a start-up and the significant impact of precise billing models on their business operations.


    00:00 Audio Podcast- Full Episode

    00:33 Challenges in Animal Feed Management

    01:02 BinSentry's Technological Solutions

    03:00 Customer-Centric Approach

    06:23 Processing the Data of Taking Measurements

    09:42 AI and Image Processing

    11:45 The AI Training Process

    15:44 Inventory Management and Business Impact

    18:48 Staying Focused on the Mission and Avoiding Scope Creep

    19:55 How saying no is the key to maintaining focus and a winning market strategy

    26:29 Digging into Technical Topics for Product Development

    26:51 Connectivity and Radio Selection

    32:10 Reliability Lessons Learned

    32:43 The Vampire Issue: Solar Panel Problems

    34:07 Importance of Carrier Relationships in Rural Areas

    36:28 Soracom's Proactive Problem-Solving

    40:18 Temperature Challenges and Industrial SIM Cards

    46:56 Billing Model Innovations with Soracom

    59:09 Final Thoughts and Reflections

    01:00:08 What is Soracom to You?

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    1 h y 4 m
  • Making Bluetooth Usable in Enterprise IoT Deployments
    Mar 6 2025

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    In this episode of 'What to Expect When You're Connecting,' host Ryan Carlson welcomes Felix Zhao, founder and CEO of Cassia Networks, to discuss the evolution and potential of Bluetooth technology in enterprise IoT applications. Felix shares insights about the history of Bluetooth, its challenges in enterprise settings, and how Cassia Networks addresses these issues with advanced Bluetooth gateways and routers.

    The conversation explores technical innovations like increased range, cost-efficiency, and Bluetooth security, making it a viable solution for industrial and healthcare environments. The episode also covers the importance of cellular connectivity in simplifying deployment and reducing costs, with Felix highlighting the partnership with Soracom to enhance their offerings.

    The discussion includes practical applications and future advancements in Bluetooth technology, making it an informative listen for IoT professionals.

    00:00 Video: Using Bluetooth in Enterprise IoT Deployments
    00:27 Introduction and Guest Introduction
    01:21 The Evolution of Bluetooth Technology
    02:29 Bluetooth in Enterprise IoT
    06:09 Comparing Bluetooth with Other Technologies
    09:06 Security and Power Efficiency of Bluetooth
    10:59 About Bluetooth Security and Channel Hopping
    13:52 Cassia Networks' Innovations
    17:20 Technical Aspects of Cassia's Bluetooth Gateways
    19:50 Integration and Application of Cassia's Solutions
    23:57 Exploring Cellular Connectivity in Industrial Gateways
    24:26 Challenges in Industrial and Medical Environments
    25:14 Customer Feedback and Product Evolution
    26:28 Cost and Maintenance Benefits of Cellular Gateways
    27:02 Success Stories and Real-World Applications
    31:20 Innovations in Bluetooth Technology
    31:36 Bluetooth Roaming and Medical Applications
    35:53 Future of Bluetooth in Industrial Settings
    38:03 Conclusion and Final Thoughts

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    42 m
  • Integrating LTE-M Smart Buttons to Track Medication Use (guest Dr. Nagesh Kadaba, RxKeeper)
    Jan 3 2025

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    In this episode of 'What to Expect When You're Connecting,' host Ryan Carlson interviews Dr. Nagesh Kadaba, founder of RxKeeper. They discuss the innovation behind RxKeeper, a device designed to improve medication compliance through the use of LTE-M cellular smart buttons. The conversation covers the origins of RxKeeper, its development process, and the challenges faced in creating a simple yet effective solution for medication adherence. Learn about the device's ability to track medication usage, the advantages of using LTE-M technology, and how it is making a difference in the healthcare space. Tune in to hear insights on the future of digital health and connected products for IOT professionals.

    00:00 RxKeeper with Nagesh Kadaba

    00:54 The Inspiration Behind RxKeeper

    01:36 Innovative Design of RxKeeper

    02:35 Evolution of the Product

    03:23 Simplifying Medication Management

    08:18 Clinical Trials and Patient Outcome

    14:27 Provisioning and Distribution

    24:45 Technical Challenges and Solutions

    28:06 Transition to AWS Server

    28:26 Implementing Funk for Data Integration

    28:40 API and Webhook Setup

    29:07 Future Plans for Integration

    31:29 Soracom Integration and Benefits

    34:42 Closing Remarks and Future Prospects

    35:32 What is Soracom to You?

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    36 m
  • Building Cellular-powered Asset Tracking and Cold Chain Monitoring Solutions
    Dec 17 2024

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    In this episode, we welcome Rosie Amlani, the CEO of ColdChase, to discuss the multifaceted applications of asset tracking, IoT, and connectivity solutions provided by her company. Rosie explains the integrations and custom solutions offered by ColdChase's sub-brands: AssetChase and PaXChase. She delves into the origins and progress of the ColdChase platform, focusing initially on cold chain logistics during the COVID-19 pandemic and expanding to other sectors such as food safety and airport operations. Rosie highlights the importance of simulation in product development from her engineering background and the rigorous testing required for regulatory compliance. We explore how ColdChase leverages connectivity solutions like Soracom to ensure global coverage and robust data transmission, providing a comprehensive and reliable customer experience. The episode also touches on the challenges of technical sales and the importance of understanding customer needs in delivering tailored IoT solutions.

    00:00 Introduction to Rosie Amlani and ColdChase

    01:43 Origins of ColdChase: Cold Chain Solutions

    02:49 Customizing Sensor Solutions

    04:54 From Manufacturing to In-House Product Development

    06:02 Importance of Simulation in Product Development

    08:14 Understanding the Customer and User

    12:24 Regulatory Compliance and Business Optimization

    16:54 Environmental Considerations and Connectivity Challenges

    20:59 Early Tests with Other Carriers

    21:30 Testing Connectivity Across Borders

    24:16 How ColdChase is Getting it Right: Connectivity as a Customer Experience

    25:52 Customer Story

    27:25 Importance of Asset Tracking

    30:32 Challenges in the Food Industry

    39:21 Security and Data Encryption

    40:22 Final Thoughts and Contact Information

    43:50 Closing

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    45 m
  • How Product Design Influences User Adoption and Data Quality with Withings Health Solutions
    Sep 19 2024

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    In this episode of 'What to Expect When You're Connecting,' host Ryan Carlson sits down with Antoine Robillard, Vice President of Health Solutions at Withings. They discuss the power of design in healthcare devices, the evolution of connectivity from Wi-Fi to cellular for seamless patient care, and the importance of ease-of-use in driving user adoption and retention. Discover how Withings' consumer-centric approach has impacted millions of lives and what the future holds for connected health.

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    54 m
  • Building IoT Hardware to Leverage Multiple Radio Networks with Blues Inc
    Sep 11 2024

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    In this episode of 'What to Expect When You're Connecting,' host Ryan Carlson interviews Brandon Satrom, Senior Vice President of Product and Experience at Blues Inc. They delve into the challenges and innovations in IoT connectivity, discussing Blues Inc.'s unique approach to creating flexible and efficient solutions for connecting products. The conversation covers topics like blended networking, the importance of developer-focused communities, and the significant advantages of modular hardware design. Recorded at Soracom Discovery 2024 in Tokyo, Brandon shares insightful reactions to the event and explains how Blues Inc. is simplifying IoT deployment for engineers and product builders.

    00:00 PODCAST: Interview with Blues Inc
    00:27 Introduction to Today's Topic
    00:39 First Impressions of Soracom Discovery 2024
    02:24 Understanding Blues Inc.'s Unique Approach
    05:00 Challenges in IoT and Connectivity Solutions
    05:48 The Concept of One-Way and Two-Way Door Decisions
    09:58 Blues Inc.'s Hardware and Firmware Innovations
    17:21 Blended Networks: Cellular and Satellite Integration
    18:01 The Future of Satellite Connectivity
    32:07 Advice for Newcomers in IoT
    37:03 Closing Thoughts and Developer Community
    37:49 What is Soracom to You?

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    39 m
  • Improving Medication Compliance with a Smart Pill Bottle Cap
    Aug 26 2024

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    In this episode, the discussion revolves around digital healthcare, specifically PatchRx. Andrew Aertker, CEO and co-founder of PatchRx, elaborates on their smart cap enabled platform aimed at tackling medication non-adherence—a major issue in healthcare. PatchRx's technology tracks medication intake through a universal smart pill bottle cap and provides real-time data to patients, providers, and caretakers. The discussion covers the technical aspects of the product, including connectivity to a gateway device with multi-carrier support facilitated reliable data transfer even in rural areas. Andrew details the company's journey, their alignment with healthcare regulations, and the crucial role of data in improving patient outcomes. The interview also highlights the complex customer landscape, spanning patients, providers, and payers, and the importance of user-friendly design for successful adoption.



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    58 m
  • Seamlessly Blending Cellular and Satellite Networks for Remote IoT Devices (with Tarun Gupta and Kenta Yasukawa)
    Jul 10 2024

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    We discuss how to increase access for remote IoT devices using satellite as primary or secondary connectivity with the same radio infrastructure. Guests Tarun Gupta of Skylo Technologies and Kenta Yasakawa of Soracom explain how recent advancements in satellite standards now enable devices to connect with both cellular and satellite networks seamlessly. The discussion covers the technical aspects, prime use cases, and the significant cost and operational benefits of integrating satellite connectivity into existing IoT networks. The episode highlights how this technology can improve service reliability, particularly in remote or hard-to-reach areas, and offers insights into how developers can future-proof their hardware for blended network environments.

    0:00 Deploying Blended Connectivity Using Cellular and Satellite Networks (with Tarun Gupta and Kenta Yasukawa)

    00:27 Introduction to Satellite Connectivity for IoT Devices

    01:25 Understanding Skylo's Role in Satellite Connectivity

    02:12 Technical Insights: Satellite and Cellular Integration

    04:34 Building Skylo: Partnerships and Ecosystem

    06:11 Soracom's Connectivity Platform and Satellite Integration

    09:30 Use Cases and Applications of Satellite Connectivity

    13:08 Technical Considerations for Hardware and Certification

    16:35 Cost and Efficiency of Satellite Connectivity

    24:51 Global Coverage and Future Prospects

    29:31 Conclusion and Final Thoughts



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    34 m