What's REALLY Happening to Events in a Post COVID World
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What's REALLY Happening to Events in a Post COVID World
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In this episode of the Business Roundtable Podcast, host David Carr speaks with Heidi Sporel, a seasoned event strategist and fellow SCN member, about the rebirth of connection in the post-COVID business world.
From corporate summits to intimate retreats, Heidi shares what’s actually working now in event planning and execution—and how you can use live events as a growth strategy, not a sunk cost.
Whether you’re planning your first event, reimagining a legacy conference, or considering sponsorships in new formats, this episode will help you:
- Understand what audiences want from events today
- Navigate hybrid vs. in-person decisions with clarity
- Avoid the #1 mistake business leaders make when hosting events
- Create experiences that spark trust, connection, and conversion
- Reconnect your brand with real people, in real rooms If you’re tired of digital fatigue and ready to bring people together again—smarter, leaner, and more impactful—this conversation will resonate with you.
📣 Subscribe to the podcast and share this episode with anyone rethinking how they engage, educate, or gather in 2025.
Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.
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