
Why Blog?
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Leon Furze answers a reader’s simple question—“Why do you have a blog?”—by invoking nostalgia for the free-form GeoCities era to argue that writers need a “little plot of land” online that they truly own. Adopting the POSSE model, he shows how a single post can be syndicated to LinkedIn, Bluesky, Mastodon, Substack and Medium while the blog remains the canonical source. Furze warns that AI-driven search and “AI slop” content farms are eroding discovery and trust, yet insists that personal blogs still offer control over platform whims, spam filters and intrusive AI assistants. In a GenAI-saturated web, keeping a blog is both an act of digital self-reliance and a teaching tool for open, authentic communication.
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