Everyone says you HAVE to include engagement sessions in your wedding packages, right? Wrong. In this episode, I'm sharing the controversial decision that actually helped me book MORE premium clients at higher rates.

Discover why removing engagement sessions from my collections was one of the best business decisions I ever made, and how this strategic choice completely shifted who was booking with me. This isn't about cutting corners - it's about understanding what your ideal clients actually value and positioning your services accordingly.

In this episode, you'll learn:

• Why following industry "rules" might be hurting your business
• How to identify what your ideal clients REALLY want (hint: it's not always what you think)
• The psychology behind strategic package design
• Real numbers: How this change affected my bookings and revenue
• How to evaluate your own offerings strategically

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Plus, I'll share what I offered INSTEAD that clients valued even more than engagement sessions.

Whether you currently include engagement sessions or not, this episode will change how you think about package design and strategic positioning.

OFFERINGS:

• ⁠⁠⁠Your First 5k Wedding⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Photographer Resources⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Mentorship for Photographers⁠⁠⁠

CONNECT:

• ⁠⁠⁠⁠Britt's Instagram⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Facebook Community⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠CB Education Website⁠⁠⁠

New episodes drop every Thursday! Subscribe by hitting the bell so you never miss valuable strategies to help you build a profitable photography business without the overwhelm.

wedding photography business, engagement sessions, package design, strategic positioning, premium pricing, wedding collections, photography pricing strategy