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Welcome to the very first episode of the Grab Your Assets Podcast, hosted by Adam Garceau — creative director, strategist, Army Reservist, father of two, and founder of Grab Your Assets, a creative agency based in St. George, Utah.

In this launch episode, Adam shares the backstory behind the agency, what drives his creative philosophy, and why building a life-first business matters more than flexing on LinkedIn. You’ll hear what it’s like balancing full-time work, military life, family, and a growing creative business—all while helping CPG brands scale profitably with content that actually works.

This episode covers:

• Why most marketing advice doesn’t work for people with actual responsibilities
• How to reverse-engineer your income goals (starting with your family’s needs)
• What kind of content not to make when scaling a CPG brand
• Why storytelling still matters (and how most people are doing it wrong)

🚀 Who This Show Is For:

• CPG brands spending $10K+/mo on ads
• DTC marketers who want strategy
• Entrepreneur dads scaling businesses and raising kids
• Brand directors and creative leads looking for smarter content systems
• Anyone trying to turn content chaos into predictable performance

🎁 Get the Free Creative Audit Cheat Sheet

If you’re spending money on media but not sure what to say, this tool helps you identify gaps, analyze your competitors, and find creative whitespace.

👉 Download it

📬 Work with Adam

Want help with your content strategy, audit, or creative system?

• Email: adam@grabyassets.com
• Portfolio + video reel

📅 New Episodes Every Month

Sometimes more, but at least monthly. No fluff. Just real

Thanks for listening to the Grab Your Assets podcast—where marketing strategy, content engines, and dad-preneur chaos all collide.

This show is for CPG brands, founders, and creatives who want to scale profitably without losing their minds. Whether I’m deep-diving into messaging strategy, roasting ad trends, or ranting about what it’s like building a business on zero sleep and toddler snacks… you’re getting the real deal here.

⚡ If you’re spending over $10K/month on ads and want a fresh set of eyes on your creative, grab my free Creative Audit Cheat Sheet—a no-fluff resource to help you find the gaps, fix the messaging, and scale with confidence.

👉 grabyourassets.com

Email me at adam@grabyassets.com

📍 Based in St. George, Utah—serving brands up and down the I-15 corridor (and beyond).

📲 Follow along:

Instagram: @grabyourassets

LinkedIn: Adam Garceau

TikTok: @AdamGarc3au