Want to make your business presentations more powerful, memorable, and impactful? It’s time to bring in your personal stories.

In this episode, I share why storytelling is a must-have skill for speakers, presenters, and thought leaders—especially in business settings.

If you’ve ever wondered whether telling personal stories might make you sound less professional, I’m here to tell you the opposite is true: stories make you *more* relatable, *more* credible, and *more* unforgettable.

I reflect on my own experiences of favoring data over emotion—and how everything shifted when I took the risk to share something personal. That single story often becomes the most talked-about part of the presentation.

You’ll learn:
- Why personal stories build connection and trust with your audience
- How stories help your content land and stick
- The role emotion plays in driving audience action

Plus, I give you 3 practical storytelling tips you can use right away:
1. Choose a story that directly supports your main message
2. Focus on the moment of change or insight
3. Always close with a clear takeaway that ties back to your audience

Stories don’t need to be dramatic or deeply personal. Even small, honest moments from your work life can have a powerful impact.

The key is knowing how to use stories with intention. Because your audience isn’t just seeking information—they’re seeking transformation.

Be sure to follow the podcast on Apple Podcasts or Spotify so you don’t miss upcoming episodes packed with strategies and inspiration just for you.

For interviews and longer episodes, check out the Speaking Your Brand podcast.

The script was generated by AI based on past Speaking Your Brand podcast episodes, proprietary frameworks, and years of experience coaching clients on public speaking and thought leadership. Powered by a custom Retrieval-Augmented Generation (RAG) system, the script pulls from a rich library of our expert insights and methodologies. The final episode is voiced using host Carol Cox’s AI voice clone from Eleven Labs, so you’re getting her guidance - in her own voice - delivered in a quick and accessible format. It’s a unique blend of innovation and authenticity designed to help you speak with confidence and clarity.