Here are three things you’ll learn in this episode:

1. The company grew by strategically hiring and training individuals with potential rather than marketing experience. By productizing their services, they enabled efficient client management at scale, allowing young team members to learn and thrive while helping Evergrow operate leanly and effectively.

2. How culture fit is just as important as qualifications – At a startup, one bad hire can disrupt everything. That’s why they use quirky but intentional filters in the job application process to find people who match their values.

3. Instead of traditional outreach, Jake emphasized providing value in online communities through detailed, unsolicited help. This positioned Evergrow Marketing as a trusted expert and led to clients reaching out organically — a strategy he believes is more aligned with the services they offer.

About Jake Hundley and Ever Grow Marketing:

- Website: https://evergrowmarketing.com/

- LinkedIn: https://www.linkedin.com/in/jake-hundley/

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