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In this episode, we take a behind-the-scenes look at how women are shaping the future of behavior design—from scaling impact in organizations to building powerful professional communities. Stephanie Weldy shares her journey from the public sector to Chief of Staff to Dr. BJ Fogg, her role as co-founder of WEB (Womxn Engaged in Behavior), and how behavior design principles are transforming industries.

Episode Highlights:

💡 How behavior design is being implemented at scale across industries
💡 Common misconceptions about applying behavioral science in organizations
💡 The role of community in advancing behavioral science—and why women need to support each other
💡 Innovations in teaching and making behavior design more accessible
💡 How to define success by amplifying your strengths and lifting others

About Stephanie Weldy

• Stephanie Weldy is Chief of Staff to Dr. BJ Fogg, Stanford behavior scientist and author of Tiny Habits. After spending a decade in the public sector working on employee well-being, she now leads operations and partnerships for Fogg’s research and teaching. She is also a co-founder of WEB (Womxn Engaged in Behavior), a growing network dedicated to amplifying women’s voices in behavioral science and creating spaces where women can uplift, mentor, and support one another.

Resources Mentioned:

🔹 Behavior Design & Implementation

• Fogg Behavior Model: behaviormodel.org
• Tiny Habits framework for successful behavior change
• Real-world case studies of scaling behavior design
• Scientific evidence supporting the model

🔹 Women Supporting Women in Behavioral Science

• WEB (Womxn Engaged in Behavior): Join the community here

🔹 Scaling Impact & Innovation

• How organizations are successfully integrating behavior design into their cultures
• Strategies for making behavior change practical in the workplace
• Teaching methodologies that drive real-world application

Connect with Our Guest:

📍 Follow Stephanie Weldy on LinkedIn
📍 Learn more about WEB: Link
📍 Check out Dr. BJ Fogg’s work: bjfogg.com

🎧 Listen now to learn how behavioral science is evolving—and how women supporting women is the key to making an impact.

Get in Touch

Have thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design.

Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.