
YouTube In Stream Ads 101 (7 of 7)
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Hello,
After going over the report and reading my YouTube
In-Stream Ad series, we can honestly point out that
basically the most effective ad type is the
In-Stream type, however this may not always
be the case.
It does on average have the lowest price points
and the highest ROI...
However, because it gives the video viewer the
option to skip the ad before the 30 second point,
you may end up with uncompleted views.
And that is not a real big issue since you don’t have
to pay for views until they’ve reached 30 seconds
(or the completed ad) but you want your ad campaign
to be effective.
So, I wanted to mention that you should carefully
test and track your results.
Be sure you have a way to track exactly where all
of your clicks came from and whether those clicks
converted into leads or sales.
Ultimately, this is the best way to choose which
ad format is right for your niche.
Otherwise, you’ll just be flying blind, and you’ll
have to guess which format is working best.
I use LandingPageMonkey to help track my leads
because it makes creating split tests on my
sqeeze pages so easy.
Check it out here:
www.landingpagemonkey.com
Instream ads are a solid economical way to get
traffic to you offers but if your landing page
is not converting well then all the traffic in
the world will not make you a dime.
So, track, split test and tweak!
Enjoy!
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