Episodios

  • The Hidden Costs of DIY Marketing (And How to Stop Losing Money)

    The Hidden Costs of DIY Marketing (And How to Stop Losing Money)
    Jun 27 2025
    Many entrepreneurs believe that DIY marketing saves money, but in reality, it often leads to hidden expenses and lost revenue. This episode uncovers the true costs of self-managed marketing efforts, highlighting how they can drain resources and hinder business growth. Discover why relying solely on free tools and generic advice can result in ineffective strategies and missed opportunities. Learn how investing in professional marketing support can streamline your efforts, enhance your brand's impact, and ultimately increase your bottom line. Read the full article for more information: https://unscrewedmarketing.com/the-hidden-costs-of-diy-marketing-and-how-to-stop-losing-money/ Hashtags: #DIYMarketing #MarketingMistakes #BusinessGrowth #EntrepreneurTips #MarketingStrategy 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    20 m
  • Should I Pay Someone to Remove Their Negative Review? Marketing Q&A

    Should I Pay Someone to Remove Their Negative Review? Marketing Q&A
    Jun 25 2025
    Paying someone to remove a negative review might seem like a quick fix, but it can lead to serious consequences. This episode explores why offering money for review removal can backfire, potentially damaging your reputation and violating platform policies. Learn how to handle negative feedback professionally, respond effectively, and build trust with future customers. Discover strategies to turn negative reviews into opportunities for growth and demonstrate your commitment to customer satisfaction. unscrewedmarketing.com Read the full article for more information: https://unscrewedmarketing.com/should-i-pay-someone-to-remove-their-negative-review-marketing-qa/ Hashtags: #OnlineReputation #CustomerTrust #ReviewManagement #EthicalMarketing #EntrepreneurTips 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    9 m
  • Negotiation Tips for Entrepreneurs – How to Get What You Want Without Compromising

    Negotiation Tips for Entrepreneurs – How to Get What You Want Without Compromising
    Jun 20 2025
    Most entrepreneurs negotiate deals every week—without realizing they’re leaving money, value, or opportunities on the table. Whether it's closing with a client, setting terms with vendors, or forming partnerships, knowing how to confidently and strategically negotiate is what separates thriving businesses from those constantly compromising. This episode reveals practical, non-sleazy negotiation strategies that protect your bottom line and strengthen your relationships. You’ll learn how to prep like a pro, avoid the common trap of presenting your best offer first, and communicate your value without selling yourself short. Plus, two deeply personal lessons on why knowing—and asking for—what you want changes everything in business and in life. Read the full article for more information: https://unscrewedmarketing.com/negotiation-tips-for-entrepreneurs/ #EntrepreneurNegotiation #BusinessDeals #KnowYourValue #SmartBusinessGrowth #NegotiationTips 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    19 m
  • How Long Does it Take to See Results from SEO? | Marketing Q&A

    How Long Does it Take to See Results from SEO? | Marketing Q&A
    Jun 18 2025
    If you've ever wondered how long it really takes to see results from SEO, this episode gives you the honest answer—and it's not what those spammy emails promise. We break down why “Page 1 of Google overnight” is a myth, what actually impacts your SEO timeline, and how the right (or wrong) strategies can dramatically shift your results. You’ll learn how competition, content, backlinks, and user experience affect your visibility, what kind of ROI you can expect, and why consistency—not shortcuts—is the key to long-term growth. If you're tired of guessing or wasting money on fixes that don't stick, this is your roadmap to SEO that actually works. Read the full article for more information: https://unscrewedmarketing.com/how-long-does-it-take-to-see-results-from-seo-marketing-qa/ #SEOResults #EntrepreneurMarketing #EcommerceGrowth #MarketingStrategy #SmartSEO 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    23 m
  • The Truth About Book Advances: What First-Time Authors Need to Know

    The Truth About Book Advances: What First-Time Authors Need to Know
    Jun 13 2025
    That big publisher book advance you’re dreaming of? It’s not free money—it’s a loan you might never pay off. In this episode, we expose the truth about traditional publishing deals: why most first-time authors never earn more than their initial advance, how royalties actually work, and why you could end up locked out of future book deals with no control over your own content. You’ll learn the real math behind earning back your advance, the hidden costs publishers deduct from your royalties, and why self-publishing is often a smarter path for entrepreneurs. If your goal is credibility, leads, and long-term profit—not just one check up front—this is essential listening before you sign any contract. Read the full article for more information: https://unscrewedmarketing.com/the-truth-about-book-advances-what-first-time-authors-need-to-know/ #BookPublishingTruths #SelfPublishingSuccess #EntrepreneurAuthors #BookAdvanceReality #SmartPublishing 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    18 m
  • What Every Entrepreneur Needs to Know Before Buying or Selling a Business

    What Every Entrepreneur Needs to Know Before Buying or Selling a Business
    Jun 11 2025
    If you think a Canva logo and a dream are enough to sell a business, think again. This episode cuts through the fantasy and lays out what really makes a business worth buying—or selling. From overinflated valuations to the red flags of Marketing MLMs, you’ll hear the blunt truth about what buyers actually pay for: data, profit, and proven systems, not Pinterest color palettes and “turnkey” buzzwords. Entrepreneurs will learn what builds real business value—recurring revenue, a loyal audience, operational ease—and why those selling untested “starter kits” are setting traps for unsuspecting buyers. If you’ve ever thought about selling your business or buying someone else’s, this conversation is your due diligence checklist—and a reality check. Read the full article for more information: https://unscrewedmarketing.com/what-every-entrepreneur-needs-to-know-before-buying-or-selling-a-business/ #BusinessValuation #EntrepreneurAdvice #SmartExits #DigitalBusinessFlipping #MarketingMLMWarning 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    16 m
  • The Biggest Marketing Mistake Businesses Make: Waiting Too Long to Bring in Expertise

    The Biggest Marketing Mistake Businesses Make: Waiting Too Long to Bring in Expertise
    Jun 6 2025
    Most businesses wait too long to bring in real marketing expertise—and it’s costing them time, money, and momentum. Instead of strategic growth, they end up in survival mode, patching problems with VA-level help when what they truly need is expert direction. This episode unpacks the biggest marketing mistake entrepreneurs make: thinking they can figure it out alone or that a few tasks outsourced to a VA will fix their visibility problem. You’ll hear why hiring a strategist first isn’t just smarter—it’s cheaper in the long run. Discover the massive difference between task-doers and decision-drivers, and how getting expert help early means fewer headaches, faster results, and marketing that actually moves the needle. If you’ve ever thought “we should have called sooner,” this one’s for you. Read the full article for more information: https://unscrewedmarketing.com/the-biggest-marketing-mistake-businesses-make-waiting-too-long-to-bring-in-expertise/ #MarketingExpertise #EntrepreneurTips #MarketingStrategy #AvoidMarketingMistakes #SmartBusinessGrowth 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    11 m
  • SEO is Dead? SEO is Not Dead? Why Search Everywhere Optimization is the New Reality

    SEO is Dead? SEO is Not Dead? Why Search Everywhere Optimization is the New Reality
    Jun 4 2025
    SEO hasn’t died—it’s just evolved beyond recognition. If your strategy still hinges on keyword lists and Google rankings, you’re playing an outdated game. Today’s customers search across platforms—from TikTok to ChatGPT—and they expect instant, relevant answers. Google’s latest AI-powered update means fewer clicks and more AI-delivered answers, and if your brand isn’t showing up in those AI summaries, you’re invisible. This episode breaks down why traditional SEO fails and what "Search Everywhere Optimization" really means. You’ll learn how to create the right kind of content for every stage of the buyer journey—from comparison-stage content to transformation-proof testimonials—and how to make AI tools quote and recommend you, not your competitor. This isn’t just about traffic anymore—it’s about traction. Read the full article for more information: https://unscrewedmarketing.com/seo-is-dead-seo-is-not-dead-why-search-everywhere-optimization-is-the-new-reality/ #SearchEverywhere #ModernSEO #GenerativeSearch #EntrepreneurMarketing #AIOptimization 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://unscrewedmarketing.com/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
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    13 m