
Your brand is the only constant
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If Slipknot and the Sugababes can teach us anything (yep, really), it’s this: your brand is the only constant that matters. Members change. Products evolve. Shit gets chaotic. But if your brand is strong? People stay loyal.
In this episode, I break down how two wildly different bands with revolving doors of members still manage to pack stadiums and sell records, and what that has to do with building a business that lasts.
We’ll talk about:
Why your offer, team, and even your niche can change—but your brand can’t afford to.
The castle metaphor you didn’t know you needed.
What Dyson, Apple, and Netflix all have in common with face-painted metalheads and British pop queens.
This isn’t just a chat about music. It’s about building something so solid, people would follow you even if you burned it all down and started again.
💀 Whether you’re a founder, creator, or rebellious misfit with a big vision, this one’s for you.
⬛ Tune in, take notes, and remember: your brand is the heartbeat. Protect it at all costs.
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