The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes.

In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a “trust recession.”

We cover:

• How to clarify your core message so your dream clients immediately know you’re talking to them
• Why your brand voice and personality are more important than ever (and how to show up like you across every touchpoint)
• What it really means to have a strategic sales plan so you’re not scrambling last minute or repeating the same rushed copy every launch

This episode is your permission slip to pause, recalibrate, and rework the way you market and sell with a strategy that’s thoughtful, flexible, and designed for real results.

Plus, I’ll introduce you to Copy Camp, my summer sales and messaging accelerator built for high-touch founders who want to finish the year strong without the hustle.

🔥 Join me around the campfire at https://kimkiel.com/copycamp

Questions about Copy Camp or the Joy of Copy Club?

Hit me up!

Facebook: www.facebook.com/KimKielCopy

Instagram: www.instagram.com/kim_kiel_copy

Linkedin: www.linkedin.com/in/kimkiel

Voxer: kimkielcopy

Text me a question or comment!

Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I’m diving into the secret sauce that transforms dull, lifeless sales copy into a message that sparks curiosity and inspires action: the FAB Formula. It’s the technique that helps you bridge the gap between what your offer is and why it matters. Plus, I’m celebrating this incredible milestone—150 episodes of helping you become an ill communicator—and sharing my gratitude for your support every step of the way.

Topics Covered in This Episode:

• 3:45 - The FAB Formula: what it is and how it works
• 5:19 - How to transform a dry feature list into compelling benefits using real examples
• 6:47 - Two key phrases that instantly bridge features and benefits in your copy

Please help me celebrate 150 episodes. If you enjoy or get value from this podcast, please leave a rating and review!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Episode 147: How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius: https://www.kimkiel.com/podcast-1/how-to-handle-the-emotional-and-mental-health-challenges-of-entrepreneurship

Episode 77: How to use the PAS copywriting formula to sell more (without sounding douchey): https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey

Episode 5: AIDA - The Mary Poppins of copy formulas - “Practically perfect in every way”: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way

The Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Get your ticket to create your Summer of Ease: www.kimkiel.com/summer

How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both in your business and in your personal life. From sharing personal stories of family milestones to reflecting on how I often skip over acknowledging wins in business, this episode is all about the power of creating a positive feedback loop that keeps you motivated and builds momentum.

Topics Covered in This Episode:

• The truth about why your brain is wired to focus on the negative
• The “male hubris, female humility” effect—and how it shapes how we (don’t) celebrate
• Why skipping celebrations could be hurting your business growth

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Find out more about the neuroscience of celebration in these articles:

https://hbr.org/2022/01/celebrate-to-win

https://www.forbes.com/councils/forbesbusinesscouncil/2023/09/01/embracing-entrepreneurship-recognizing-and-celebrating-successes/

https://www.forbes.com/councils/forbescommunicationscouncil/2023/11/14/the-power-of-celebrating-success-in-the-workplace/

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Get your ticket to create your Summer of Ease: www.kimkiel.com/summer