Mostrando títulos en Estimación y Planificación Estratégica

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

A revealing and practical guide to community organizing that pulls together the accumulated lessons, strategies, and secrets from Si Kahn's 44 years of experience at the forefront of many civil rights, labor rights, and other social justice battles.

The nonprofit sector of our society is growing rapidly, creating a major need for guidelines and expert advice on how to manage these organizations effectively. Management guru Peter F. Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, people development, decision-making, and much more. Included are interviews with nine experts that address key issues in the booming nonprofit sector.

At the core of this ancient strategy manual is the understanding that conflict is an inescapable part of human life. Since, as Sun Tzu teaches, aggression and response in kind can lead only to destruction, we must learn to work with conflict in a more profound and effective way. Crucial to this strategic vision is knowledge - especially self-knowledge - and a view of the whole that seeks to bring conflicting views into a larger perspective.

The HBR Guide to Leading Through Change provides the practical tips, research, stories, and advice you need to understand, communicate, and implement change effectively, no matter the size or scale of the challenge you're facing. You'll learn how to improve your odds of success; communicate a shared vision; keep going, even amid lags and setbacks; deal with naysayers and roadblocks; build trust and resilience on your team; and make a lasting impact.

In dynamic, fiercely competitive markets you must have confidence in your business strategy, especially when the future of your company is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team in a safe workshop environment. In Competitive Success: Building Winning Strategies with Corporate War Games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step.

Fearless Disruption is not just for the Apples, Amazons, and Teslas of the world, and Keegan is here to prove it. True business transformation—the revolutionary changes that enable a company to outpace its competitors and innovate rapidly to attain exponential growth—is achievable by every business if they have the right formula for successful scalability and sustainability and the fortitude, commitment, and fearlessness to see the journey through.

Two-thirds of executives say their organizations don't have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors.

No one embodies winning more than Bill Belichick, the greatest American football coach of all time. Over the past fifty years, Belichick has been a man of notoriously few words, believing that a coach should keep a low profile. After he left the Patriots in 2024, he briefly became a coach without a team. He spent that year writing down the principles he learned from his father, Navy football, and from his forty-nine-year coaching career.

Supercharged Supply Chains: Discover Unparalleled Business Planning and Execution Practices provides authoritative guidance on effective Supply Chain Management. Written by the experts at Oliver Wight, a leading global consultancy firm, the book provides listeners with a clear understanding of what is required to operate at a Class A Excellent level. The operating principles are supported by practical examples and cases that demonstrate why typical approaches fail, and why Unparalleled Business Planning and Execution Practices succeed.

Why You Win or Lose: The Psychology of Speculation by Fred C. Kelly is a timeless exploration of human behavior in financial markets, delving into the psychological forces that drive investors and speculators. Published in the early 20th century, this classic book emphasizes that success in speculation is not solely about financial knowledge but largely about understanding human emotions, crowd psychology, and decision-making processes.

New York Times best-selling author and world-class satirist Stanley Bing trains his savvy eye on the world’s first and most famous multinational corporation in this humorous and insightful volume. Here, he chronicles the great city of Rome from its humble beginnings to its monumental collapse due to greed, in-fighting, and general mismanagement. Rome, Inc. then becomes a powerful lesson for business leaders, documenting the many dos and don’ts of a successful corporation.

In this expanded second edition, The Zig Zag Principle continues to offer a proven strategy for achieving business goals through strategic flexibility and resourceful planning. Building on the original's foundational concepts—assessing resources, adapting to change, and leveraging multiple opportunities—this edition integrates contemporary insights and real-world examples, including a fresh look at the impact of artificial intelligence.

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

This myth shattering book reveals the methods Nouriel Roubini used to foretell the current crisis before other economists saw it coming and shows how those methods can help us make sense of the present and prepare for the future. Renowned economist Nouriel Roubini electrified his profession and the larger financial community by predicting the current crisis well in advance of anyone else.

Voice is the next technology—remarkably similar in potential impact to the internet and mobile computing—poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging implications voice will have for every industry. In The Sound of the Future, he connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers.

In Proven in the Trenches: 11 Principles to Maximize Advisor Value and Transform Your Firm’s Future, advisors will receive an actionable game plan touching on the core dimensions of a highly-functioning financial services firm such as understanding investor behavior, blueprinting your life and your business, attracting talent by growing your own, putting process behind your people, building a brand that connects and converts, wealth planning and what it takes to revive advisor value, creating a compelling client experience, and more.

Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.

All over the world, there are individuals who want to go to work-who are excited to go in on Mondays. They love their jobs because the environment they work in is free of fear and emotional toxicity; and they are unimpeded and able to focus on their work. They do their part to help achieve organizational goals.

The image of modern corporations has been shaped by a focus on profits over people and the environment, but this approach to capitalism is no longer viable. We are at an inflection point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces.