Mostrando títulos en Ética Empresarial

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Learn how to achieve the highest levels of success without sacrificing who you are. In I Took the Only Path to See You, author and CEO Jon Fisher delivers an inspiring message that reminds listeners that professional success does not have to come at the expense of personal happiness. Fisher is proof that professionals can achieve success on a grand scale without having to sacrifice their personal ethics, personal relationships, and more. The book's author shares the experiences of those who have risen to become leaders in their fields, some of whom are his close friends.

Exception to the Rule links ancient wisdom with contemporary science on high performance, teamwork, and engagement. Building an organizational culture based on classical virtues - of trust, compassion, courage, justice, wisdom, temperance and hope - is both strategically smart and a better way to live. Exception to the Rule walks you through the steps of helping everyone in your organization focus on character defined by virtue.

O mundo dos negócios é uma arena onde se travam batalhas extraordinárias, como a da Blockbuster contra a Netflix e da BlackBerry contra a Apple. Os adversários desenham estratégias e afiam suas armas em busca da vitória. A meta é superar a concorrência e se tornar imbatível. Neste audiolivro, David Brown, apresentador do podcast Guerras comerciais, narra a história dos grandes confrontos do mundo corporativo. E analisa essas rivalidades à luz das táticas e dos conselhos de A arte da guerra.

Unlock the secret mindset strategies used by the worlds most successful, multi-million dollar business owners around the world. The most important quality every business owner and entrepreneur must possess is the ability to spot opportunities and viable ideas. These ideas may sprout from one's own mind or from someone else’s, but it is critical that an entrepreneur be able to spot useful ideas, distinguish them from insignificant ones, and figure out a feasible path to turn that idea from a dream into a commercial success.

A large number of managers - especially in these difficult times - feel completely overwhelmed. Their inboxes are overflowing, they constantly struggle to finish their to-do lists and they stay at work longer than they would like to, leaving little time for the things that really matter. Luckily there is a way for managers to enjoy work and build a successful and fulfilling career without stress or long hours.

A noted economist and human capital expert, together with a multidisciplinary team, show that we've entered a new era in which good corporate behavior is no longer optional, it's the new imperative for success-and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts.

According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to business people who want to maximize profits ethically. Through logical argument and various examples, this audiobook shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

This pamphlet evaluates Starbucks' corporate responsibility forays given the alternative need to fix managerial flaws down to the store level.

The Compassionate Capitalists pulls back the curtain on the forgotten entrepreneurs who built empires without grinding their workers into dust. From Henry Ford doubling wages overnight to Madam C.J. Walker building a beauty empire that empowered thousands of Black women, these industrialists dared to prove that you could run a successful business without being a soulless overlord.

Lire (ou relire) Le Prince de Machiavel est passionnant. Le faire à la lumière du monde de l'entreprise actuel très éclairant. Hatim Ben Ahmed conjugue une lecture fine de Machiavel et son expérience professionnelle afin de proposer aux entrepreneurs et dirigeants d'en découvrir les préceptes, qui se révèlent d'une étonnante pertinence dans leur quotidien de gestionnaires.

This book is meant to explain the differences between network marketers and entrepreneurs.

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

In the spring of 2021, when news outlets feasted on "the Facebook Files," Frances Haugen went public as the former employee who blew the whistle on the company by copying tens of thousands of documents. She testified to Congress and spoke to the media. She was hailed at President Biden's first State of the Union Address. She made sure everyone understood exactly what the documents revealed: Facebook not only set its algorithm to reward extremism, it knew that its customers were using the platform to foment violence, to spread falsehoods, to diminish the self-esteem of young people, and more.

Mastering Job Interviews: Your Guide to Interview Success is a comprehensive guide designed to help individuals excel in job interviews and secure their desired positions in a competitive job market. The book covers a wide range of topics and strategies to enhance interview performance and make a lasting impression on potential employers.

K.I.S.S. - Keep It Simple Safety: The 2025 Construction Edition is your straightforward guide to staying OSHA compliant and keeping workers safe. Covering the top five most-cited safety violations of 2024, this book breaks down each of those regulations, outlines what companies must do to comply, and shares practical best practices to prevent these same costly mistakes. With clear, actionable tips, it’s the go-to resource for construction professionals who want to protect their teams, avoid violations, and build a stronger safety culture.

A Thrilling Heist Beneath the Surface Three levels below a street in New York City lies the world’s largest securities vault. For 40 years, Andy Russo has been its devoted steward. But after decades of mistreatment, Andy reaches a breaking point. Leading his disgruntled team of employees, he devises an audacious plan to steal $100 million in bearer bonds—an inside job no one ever expected. As the heist unfolds, Hurricane Sandy barrels toward the city, threatening to flood the vault and expose their crime. With security closing in and chaos erupting, Andy must navigate a treacherous web ...

For more than 20 years, Stanley Bing has peerlessly explained corporate culture and strategy with wit and insight. Now he brings us this engaging and instructive book of white-collar fables that have charmed generations of businesspeople since Greece was glorious and Rome was grand, brilliant gems of wisdom flowing from the pen of the mysterious, legendary author known throughout the ancient corporate world by a single name: Bingsop. Bingsop's Fables is animated by a cast of archetypal characters that are iconic and representative of human nature....

Gripping and darkly comic, Breaking Twitter takes listeners inside the battle between one of the most intriguing, polarizing, influential men of our time – Elon Musk – and the company that owns our world’s best hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.

Are you ready to conquer the ever-evolving world of work and secure the top talent your organization needs? In a time when attracting and retaining high-quality employees is growing more difficult and the dynamics of the modern workplace are constantly shifting, are you well-prepared to win the battle for top talent? Scott Rupp's "I QUIT! Winning The War For Top Talent" is your comprehensive guide to navigating this turbulent terrain.