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The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Logan Lawson won me in a bet. The second I saw him sitting at the illegal card table, I knew I was in trouble. Years ago, he sealed my fate and condemned me to a life I didn’t want to lead. Yet he’s filled with untamed fury and thirsting for vengeance against the husband I hate. I want nothing more than to be free of my husband. I’m afraid Logan Lawson is the only one who can make that happen. He might hate me for our past, but now it’s me on my knees begging for help. Finding each other in the middle of it wasn’t supposed to be part of the bargain.

A gripping narrative history of the 1889 Johnstown Flood - the deadliest flood in US history - from New York Times best-selling author, NBC host, and legendary weather authority Al Roker. May 1889: After a deluge of rainfall swelled the Little Conemaugh River, panicked engineers watched helplessly as swiftly rising waters threatened to breach the South Fork Dam in central Pennsylvania. Though they telegraphed neighboring towns, warning of the impending danger, residents, used to false alarms, remained in their homes. At 3:10 p.m., the dam gave way....

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Procrastination stops and fear evaporates when we have the correct follow-up skills. No more dreading the telephone. Prospects will return our telephone calls. And now we can look forward to easy, bonded conversations with prospects who love us.

Burning Country explores the complicated reality of life in present-day Syria with unprecedented detail and sophistication, drawing on new first-hand testimonies from opposition fighters, exiles lost in an archipelago of refugee camps, and courageous human rights activists. Yassin-Kassab and Al-Shami expertly interweave these stories with an incisive analysis of the militarization of the uprising, the rise of the Islamists and sectarian warfare, and the role of Syria’s government in exacerbating the brutalization of the conflict.

Best-selling author Al Carraway, and her husband Ben, teamed up to write a beautifully open audiobook, with a collection of funny, embarrassing, and honest stories. Al and Ben share lessons they've learned, that make marriage just as amazing as it's meant to be.

Life lessons from New York Times best-selling author and Today show personality Al Roker and his wife, globetrotting ABC news journalist Deborah Roberts. Al Roker and Deborah Roberts have 16 Emmy Awards between them. They have covered everything from the Olympics and the Gulf War to natural disasters and the AIDS crisis in Africa. Now these two married journalists and parents have collaborated on the most personal and important “story” of their lives.

How can we create workplaces where people thrive and love what they do and where they work? Al Lopus, cofounder and CEO of Best Christian Workplaces Institute, has studied hundreds of organizations to discover eight key drivers in companies with healthy cultures and engaged employees. With compelling case studies, behind-the-curtain revelations, and enlightening personal anecdotes, Road to Flourishing will motivate leaders, managers, and their teams to reimagine, reassess, and renew their commitment to building healthy work cultures where everyone can flourish.

Award-winning speaker and best-selling author Al Carraway presents an in-depth study of the life of Jesus Christ and how it relates to our own in an intimate and personal way. Written by someone who truly knows God, Finding Yourself in the New Testament skillfully and sincerely introduces its listeners to the Savior and shows them who and what He really is. Not only does it illustrate how deeply involved God is in the lives of His children, but it also provides an excellent guide to the history, culture, and context of ancient Israel and the Jewish religion.

Fear? Sweaty palms? Don’t know what to say? Afraid of how others will react? Why do we avoid setting appointments? Our self-image says to us, “Don’t take a chance.” Motivation alone won’t fix this. Our minds will come up with excuses not to set the appointment. How can we make setting appointments enjoyable? First, we will learn to make appointments a passion, something we look forward to. And second? We will learn the exact words to say to avoid rejection and to reduce tension with our prospects.

Targa fears the truth will lose her the man she loves. As she returns to Poland to reunite with Antoni, she wishes she could share her mermaid secrets without betraying her kind. But when a magical stone goes missing from the local museum, the siren may have to choose between protecting her loved ones and treason.

Chicago was the worldwide leader in gangster wars and bootlegging in the 1920s, as Al Capone set the stage for his tremendous success and popularity. When he was safely away in prison, the Chicago Outfit expanded into more rackets involving gambling and loan sharking, making bosses like Paul “The Waiter” Ricca and Tony “Joe Batters” Accardo rich beyond even Capone’s wildest dreams.

When the Elementals are recruited by Petra to execute a super-secret global project that is supposed to change humanity for the better, it seems as though the girls will be rocketed to fortune and glory. But when they accidentally unleash a dark and terrible force, things deteriorate rapidly into death and destruction...This lethal entity seems immune to their magic and it is too late to turn back.

My daddy warned me never to fall for a boy like Jace Jacobs . . . The second I saw him walk through the door, I knew he was trouble. A gorgeous rebel with a bad attitude and a huge chip on his shoulder. My heart warned me. I didn’t listen. I fell hard and fast. He promised we’d be together forever, and then left me with a broken heart. Now, ten years later, Jace Jacobs is standing at my door. Sexier than he’s ever been. Successful and powerful. The man I always knew he would become. But I promised myself I’d never lose my heart to him again.

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Jessamine is heartbroken over an unexpected tragedy but has no time to grieve before the throne delivers an ultimatum: become a spy or face banishment. Laec is under house-arrest for his part in Çifta’s rescue but still keeping his eyes and ears open for his Seelie queen. He’s suspicious of the winter kingdom leaving their lands for the first time in forty years and arriving at the Scented Court… where dire predictions of darkness loom. Can he prove himself to the court, and maybe Çifta’s father?

The most profound and important speeches ever delivered are here collected in this anthology, featuring some of the most influential figures in world history. From ancient times to the American Revolution, from the days before slaves had been emancipated (or women had the vote) to as recently as this past century, Fort Raphael Publishing has gathered some of the most important and iconic speeches ever delivered and presents them here - with a biographical background for each speaker - in this complete collection.

When Christopher's sister and her family move into a new neighborhood, Christopher is completely unprepared to find Samantha living at the end of the street. Memories and unspent desires put them on collision course of sex, lies, and lust. But when guilt and fear send Samantha running, Christopher will have to fight for what has always been his.

The Battle of Arnhem is one of the best-known stories in British military history: a daring but thwarted attempt to secure a vital bridgehead across the Rhine in order to end the war before Christmas. It is always written about, with the benefit of unerring 20/20 hindsight, as being doomed to fail, but the men who fought there, men of military legend, didn't know that that was to be their fate. By focusing on the events of one day as they happened through the eyes of the British participants, Al Murray offers a very different perspective to a familiar narrative.