Academic English

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

As long as I can keep my supernatural origins hidden, my life is simple. It's just my best friend and me against the world, eating dried ramen and peas, watching reality TV, and laying low in the city that never sleeps. That is until Draven, a dangerously attractive hunter, tracks me down and kidnaps me. He's with the Obsidian Order, and he gives me a choice: join their ranks or die. All I have to do is pass a series of deadly trials at their Academy, competing against a bunch of supernaturals who want me dead. Sounds easy, right?

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Listen to hilarious stories with serious lessons that Michael Lopp extracts from his varied and sometimes bizarre experiences as a manager at Apple, Pinterest, Palantir, Netscape, Symantec, Slack, and Borland. Many of the stories first appeared in primitive form in Lopp’s perennially popular blog, Rands in Repose. The third edition of Managing Humans contains a whole new season of episodes from the ongoing saga of Lopp's adventures in Silicon Valley, together with classic episodes remastered for high fidelity and freshness.

Clarence Darrow is the lawyer every law school student dreams of being: on the side of right, loved by many women, played by Spencer Tracy in Inherit the Wind. His days-long closing arguments delivered without notes won miraculous reprieves for men doomed to hang.

What happens when something is sucked into a black hole? Does it disappear? Three decades ago, a young physicist named Stephen Hawking claimed that it did - and in doing so, put at risk everything we know about the fundamental laws of the universe. Leonard Susskind and Gerard 't Hooft realized the threat and responded with a counterattack that changed the course of physics.

The Golden Gate Bridge is one of the most recognizable structures to define a modern city. Yet, for author Kevin Hines the bridge is not merely a marker of a place or a time. Instead, the bridge marks the beginning of his remarkable story. At 19-years-old, Kevin attempted to take his own life by jumping off the Golden Gate Bridge - a distance which took four seconds to fall. Recently diagnosed with bi-polar disorder, Kevin had begun to hear voices telling him he had to die, and days before his attempt, he began to believe them. The fall would break his body, but not his spirit.

Two of the boldest and most creative scientists of all time were Michael Faraday (1791-1867) and James Clerk Maxwell (1831-1879). This is the story of how these two men - separated in age by 40 years - discovered the existence of the electromagnetic field and devised a radically new theory which overturned the strictly mechanical view of the world that had prevailed since Newton's time.

Probing the life and work of Kurt Gödel, Incompleteness indelibly portrays the tortured genius whose vision rocked the stability of mathematical reasoning—and brought him to the edge of madness.

“Sam, could you do me a favor?” Thus begins a story that has now become part of America's true-crime hall of fame. It is a gory, grotesque tale befitting a Stephen King novel. It is also a David and Goliath saga - the story of a young lawyer fresh from the public defender's office whose first client in private practice turns out to be the worst serial killer in our nation's history. This is a gripping true crime narrative that reenacts the gruesome killings and the famous trial that shocked a nation.

From Leonardo Da Vinci to John Dee and Comenius, from George Eliot to Oliver Sacks and Susan Sontag, polymaths have moved the frontiers of knowledge in countless ways. But history can be unkind to scholars with such encyclopaedic interests. All too often these individuals are remembered for just one part of their valuable achievements. In this engaging, erudite account, renowned cultural historian Peter Burke argues for a more rounded view.

In 1968, nine sailors set off on the most daring race ever held: to single-handedly circumnavigate the globe nonstop. It was a feat that had never been accomplished and one that would forever change the face of sailing. Ten months later, only one of the nine men would cross the finish line and earn fame, wealth, and glory. For the others, the reward was madness, failure, and death. In this extraordinary book, Peter Nichols chronicles a contest of the individual against the sea, waged at a time before cell phones and electronic positioning systems.

The Fall of the House of Zeus tells the story of Dickie Scruggs, arguably the most successful plaintiff's lawyer in America. A brother-in-law of Trent Lott, the former U.S. Senate majority leader, Scruggs made a fortune taking on mass tort lawsuits against "Big Tobacco" and the asbestos industries. He was hailed by Newsweek as a latter-day Robin Hood and portrayed in the movie The Insider as a dapper aviator-lawyer.

Over his four-decade career, Sid Meier has produced some of the world's most popular video games, including Sid Meier's Civilization, which has sold more than 51 million units worldwide and accumulated more than one billion hours of play. Sid Meier's Memoir! is the story of an obsessive young computer enthusiast who helped launch a multibillion-dollar industry.

Step past the flashing lights into the true scene of the crime with this frank, unflinching, and unforgettable account of life as a crime scene investigator. Whether explaining rigor mortis or the art of fingerprinting a stiff corpse on the side of the road, Dana Kollmann details her true, unvarnished experiences as a CSI for the Baltimore County Police Department.

In Significant Figures, acclaimed mathematician Ian Stewart introduces the visionaries of mathematics throughout history. Delving into the lives of twenty-five great mathematicians, Stewart examines the roles they played in creating, inventing, and discovering the mathematics we use today. Through these short biographies, we get acquainted with the history of mathematics.

Set in California's lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corporation's 21st-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn Siler brings to life both the place and the people in this riveting family drama.

In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.

The first definitive biography of Moses Maimonides, one of the most influential intellects in all of human history, illuminates his life as a philosopher, physician, and lawgiver. Recalling such bestsellers as David McCullough's John Adams and Walter Isaacson's Einstein, Maimonides is a biography on a grand scale, brilliantly explicating one man's life against the background of his time.

Barely 50 years ago a computer was a gargantuan, vastly expensive thing that only a handful of scientists had ever seen. The world's brightest engineers were stymied in their quest to make these machines small and affordable until the solution finally came from two ingenious young Americans. Jack Kilby and Robert Noyce hit upon the stunning discovery that would make possible the silicon microchip, a work that would ultimately earn Kilby the Nobel Prize for physics in 2000.