Advertising Marketing

Capture your audience wherever they go with Mobile Marketing Strategies, the ultimate guide to mastering mobile engagement. This isn’t just another marketing book—it’s your secret weapon for building personalized, on-the-go experiences that keep customers coming back. Learn to harness mobile-optimized websites, apps, SMS, and push notifications, and leverage location-based marketing to reach customers right when it matters most.

Right now, you may have the secret to changing the way people look at your business. If you are looking for new ways to drive traffic to your business, this is the book for you. It may be you want an understanding of how the video marketplace works and how to improve your current business processes. This book will reveal many great ways to make your business better and to expand your viewership in short order.

If you sell cars online and you’re struggling to figure out why your advertising just isn’t working, this book is for you. Result-Oriented Advertising Strategies Car Dealerships Don’t Know isn’t full of vague concepts and “industry jargon.” Instead, it’s packed with real, hands-on strategies I learned the hard way—from long shifts and late nights as a tire tech to my time consulting for dealers fed up with empty vendor promises and murky marketing advice. These are proven strategies I’ve applied over the years and seen succeed time and again.

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

A Comprehensive Guide To Successfully Marketing Your Fiction Unlock the secrets to successful promotion with this essential guidebook! This in-depth marketing guide is perfect for writers publishing their first novel or indie authors trying to gain a wider readership. Tailored for authors navigating the dynamic world of book marketing, this updated resource blends proven strategies with fresh insights. From social media savvy to mastering email campaigns, organizing captivating events to effective paid advertising, this guide covers it all. Whether you're a budding author or looking to ...

Newly hired financial advisor? Or a seasoned pro looking to sharpen your edge? Just knowing how to set up and launch a Facebook ad isn’t enough. Life insurance Facebook advertising is a completely different ballgame. Your product is unique. The way your clients perceive it is unique. And that means your approach to advertising needs to be unique too. Most life insurance agents fail with Facebook ads because they use the same old tactics designed for everyday products. But life insurance isn’t just a product. It’s a promise—security, peace of mind, and a legacy. Selling that requires...

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Do you need a reliable way to earn extra income each year? This easy-to-read book will show you the inside secrets to becoming a successful tax preparer in almost any state. You will be connected directly to the IRS web pages to get started immediately. Professional tax software is discussed as well as what you will need to get started. Suggestions that can reduce your start-up cost significantly are outlined along with ways to get the necessary experience to build your confidence and increase your income. How to learn online, without having to leave home to how to dominate your local area ...

Want to write multi-million-dollar copy faster and easier than ever?Traditional copywriting can feel overwhelming, confusing, and frustrating. Creating winning ad copy often feels like a struggle. Copywriting is tough because no one taught you how to do it quickly and easily. It’s not your fault. All the other books and courses are wrong. They mistakenly obsess over how to write. But they neglect the most important thing… what to write. What you say matters more than how you say it. And figuring out what to say to make customers buy is hard… if you don’t know how. Your real problem ...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

Can low profile, not-yet-famous authors get published and sell significant numbers of books? These authors say "Yes!" and tell how. “…a comprehensive guide to marketing a book…[a] well-written, engaging resource that’s loaded with specific tips…. Brimming with creative ideas, Sell More Books! should prove to be a low profile author’s best friend.” - ForeWord Reviews Writers and publishers will find the latest insider tips on writing and publishing more marketable books. Learn up-to-date information on publishing options, social networking, and "tried and true" book marketing ...

Do you need traffic to your website or online product? It might surprise you, but did you know there are only 9 unique types of Internet Traffic? Five types are free and four types are paid. The 9 Mountain framework will simplify and organize how you approach getting traffic. it’s no secret e-commerce is a proven way to generate income, build a strong business, and a comfortable retirement. But without the ability to generate lots of your own traffic, you are at the mercy of Amazon, eBay or other larger marketplaces. That’s why for the first time ever, I’m sharing our 9 Mountains of ...

Our book offers proven, cutting-edge techniques backed by real-world results and successes. Discover what truly works and why, turning your efforts into tangible results.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

"The Three Word Brief" is a collection of Bob Hoffman's most thought-provoking and controversial writing about advertising. Bob, author of six Amazon #1 books about advertising, pulls no punches in taking apart the 'best practices' of the advertising, media, and marketing industries. He offers clear and compelling advice on how advertising really works; how billions are being stolen from online advertisers; and why marketing 'experts' can't be trusted. Bob has created a book that is sure to give business people second thoughts about how they are spending their marketing and advertising ...

1000 Ideas - One Mission: Better Marketing ✅ 1,000 unique, actionable marketing ideas—organized for quick access and instant inspiration. 🧠 Built for brainstorms—jumpstart creativity when you're stuck or need a fresh angle. 📱 Covers every channel—social media, email, events, content, branding, guerrilla, SEO, and more. 🔍 From micro to massive—ideas for small tweaks and big campaigns alike. 💡 No fluff, just fuel—real-world tactics you can implement immediately. 🌍 For all industries and audiences—adaptable concepts that scale with your brand. 🛠️ Perfect for ...

NEW Edition 2024. How to promote your practice -- for all healthcare providers who want to build their practices with a well-paying clientele: Physicians, Nurses, Chiropractors, Physical Therapists, Massage Therapists, Dentists, Orthodontists, Nutritionists, Cosmetic Surgeons, Alternative and Holistic Health Practitioners, etc. This is the most valuable and relevant piece of information available for healthcare providers on how to get new, well-paying, cash-paying patients. You will gain valuable practice growth information by reading this book and making immediate use of the ideas. All of ...

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.