American Business History

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

Rockefeller was the quintessential industrialist. He created an industry out of nascent oil and gas start-ups during a time when none existed. His strategies and tactics may not have been approved by all, but he was certain he was doing God’s work. We live in a world today that is based on the actions of John D. Rockefeller. Everything we do and how we live are the result of oil and its power. This inherent structure is based on what one man did when the oil industry was just starting off.

From 1783, when German immigrant John Jacob Astor first arrived in the United States, until 2009, when Brooke Astor’s son, Anthony Marshall, was convicted of defrauding his elderly mother, the Astor name occupied a unique place in American society. The family fortune, first made by a beaver trapping business that grew into an empire, was then amplified by holdings in Manhattan real estate. Over the ensuing generations, Astors ruled Gilded Age New York society and inserted themselves into political and cultural life, but also suffered the most famous loss on the Titanic.

The United States has always proved an inviting home for boosters, sharp dealers, and outright swindlers. Worship of entrepreneurial freedom has complicated the task of distinguishing aggressive salesmanship from unacceptable deceit, especially on the frontiers of innovation. At the same time, competitive pressures have often nudged respectable firms to embrace deception. As a result, fraud has been a key feature of American business since its beginnings.

As author Ethan Mordden looks back at Chicago's various moving parts - including the original 1926 play that started it all, a sexy silent film directed by Cecil B. DeMille, a talkie remake with Ginger Rogers, the musical itself, and at last the movie of the musical - we learn how the American theater serves as a kind of alternative news medium, a town crier warning the public about the racy, devious interior contradictions of American society. Opinionated, witty, and rich in backstage anecdotes, All That Jazz brings the American musical to life in all its artistry and excitement.

The definitive volume on Enron's amazing rise and scandalous fall, from an award-winning team of Fortune investigative reporters.

A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a boyhood in 19th-century Pittsburgh, during which he learned from his Scotch-Irish immigrant father the lessons of self-sufficiency and wealth accumulation, Andrew Mellon overcame painful shyness to become one of America's greatest financiers.

Trapped in the clutches of a Zombie apocalypse, the City of Chicago, the murder capital of the U.S., unleashes the ultimate weapon, capitalism, by paying $1,000 for every Re-Killed Zombie brought to city hall, ushering in "The Great Zombie Gold Rush". Zombies never have a chance in a world where people realize 75 Zombies pays off their student loans, 40 Zombies buys them a Tesla, 5 Zombies wipes out their Visa debt...

For over 20 years, a select group of Yale undergraduates has been admitted into the year-long "Grand Strategy" seminar team-taught by John Lewis Gaddis and Paul Kennedy. Its purpose: to provide a grounding in strategic decision-making in the face of crisis to prepare future American leaders for important work. Now, John Lewis Gaddis has transposed the experience of that course into a wonderfully succinct, lucid and inspirational book, a view from the commanding heights of statesmanship across the landscape of world history from the ancient Greeks to Lincoln, and beyond.

In When Women Ran Fifth Avenue, journalist Julie Satow draws back the curtain on three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence, and fun, and showcases the women who made that beautifully curated world go round.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

It’s a safe bet that most of the secretaries on the TV series Mad Men would have attended the Katharine Gibbs School in New York City. The iconic institution was in its heyday in the 1950 and '60s synonymous with supplying secretaries—always properly attired in heels, ladylike hats, and white gloves—to male executives. In Expect Great Things! Vanda Krefft turns the notion of a “Gibbs girl” on its head, showing us that while the school was getting women who could type 90 words per minute into the C-suite, its more subversive mission was to get them out of the secretarial pool.

Many critiques of the Trump era contrast it with the latter half of the 20th century, when the United States seemed governed more by statesmen than by special interests. Without denying the extraordinary vigor of President Trump's assault on traditional ethical and legal norms, Jonathan Marshall challenges the myth of a golden age of American democracy. Drawing on a host of original archival sources, he tells the shocking story of how well-protected criminals systematically organized the corruption of American national politics after World War II.

Two decades into the twenty-first century, the stagnation of living standards has become the defining trend of American life. Life expectancy has declined, economic inequality has soared, and, after some progress, the Black-white wage gap is once again as large as it was in the 1950s. How did this happen in the world’s most powerful country? And what happened to the “American dream”—the promise of a happier, healthier, more prosperous future—which was once such an inextricable part of our national identity?

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.

In this groundbreaking portrait of corporate seizure of political power, We the Corporations reveals how American businesses won equal rights and transformed the Constitution to serve the ends of capital. Corporations - like minorities and women - have had a civil rights movement of their own and now possess nearly all the same rights as ordinary people. Uncovering the deep historical roots of Citizens United, Adam Winkler shows how that controversial 2010 Supreme Court decision was the capstone of a 200-year battle....

Steve Coll investigates the largest and most powerful private corporation in the United States, revealing the true extent of its power. ExxonMobil’s annual revenues are larger than the economic activity in the great majority of countries. In many of the countries where it conducts business, ExxonMobil’s sway over politics and security is greater than that of the United States embassy. In Washington, ExxonMobil spends more money lobbying Congress and the White House than almost any other corporation. Yet despite its outsized influence, it is a black box.

American monopolies dominate, control, and consume most of the energy of our entire economic system; they function the same way as cancer does in a body, and like cancer, they weaken our systems while threatening to crash the entire body economics. American monopolies have also seized massive political power and use it to maintain their obscene profits and CEO salaries while crushing small competitors.

The great Henry Ford was the unforgettable American captain of industry and unequalled business magnate who founded the Ford Motor Company and the unequalled force behind the development of the assembly line technique of mass production. Here, in this unique and very accessible audiobook, Ford tells his own story. A must for businessmen everywhere and a lauded addition to all school and university systems. A true audio treasure!

The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet. Acclaimed author Charles R. Morris vividly brings these men and their times to life. The Tycoons tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined earlier.