American Business

The AmeriCAN-do spirit is what propelled our prosperity and success for more than 200 years. It is our responsibility to perpetuate this gift for future generations of AmeriCAN freedom and advancement.

What if the nation were able to capitalize on the energy of Americans willing to serve and volunteer for a year or more? This inspirational book tells the stories of real people who have dedicated themselves to service and the nonprofits that engaged them. It shows how selflessness and service have transformed lives and communities, and can address similar problems throughout the country. The author profiles successes, demonstrates measurable effects, and shows how impact is made.

Why was the Spanish Peso more valuable than the US dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don’t sound like questions you heard in history class, you’re right. They’re not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive.

Joe Massengale grew up a poor African-American boy in Depression-era Texas, never imagining that he would one day be a successful businessman, race-horse owner, and father. In this book, Massengale distills his success into six learned principles: confidence, fortitude, persistence, pride, fearlessness, and focus.

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

This is the story of an American Dream—the story of an Iowa entrepreneur and the business he built through the Roaring Twenties and the Great Depression, the Second World War and the Postwar Boom. Whether you are a budding entrepreneur or a history buff looking for a taste of life in the early 20th century, the story of E.P. Arnold and the business he built is a testament to doing things the right way. The traits he cultivated during his life are just as applicable today as they were a century ago when he took a leap of faith and started his business with five hundred dollars and a dream.

Over the years I have compiled several guides and tips for players on how to get their careers started, what to expect on the way and once they are in the door, and how to handle themselves with the on- and off-court situations that come with it. Every guide comes from questions that players frequently ask me. This guidebook is a compilation of all of those guides and tips in one place for your quick and easy reference.

Middle school is complicated, especially when you’re the new kid. BK finds himself in a new school, trying to make friends and find things that make him happy. Should he choose the tech club or basketball? Video games or the science fair? And what about that kid who seems like a bully? It’s a lot to figure out, but BK will handle his business and make the best choice for who he is.

Few Americans have a reputation and legacy anything like Henry Ford's, the man whose name is still associated with one of the world's most famous car companies. Ford is unquestionably one of his country's most famous industrialists, and his use of an assembly line to mass produce automobiles was not only innovative but also made it possible for Americans to own cars en masse.

Dozens of men were called "robber barons", but none were as notorious or rich as John D. Rockefeller, who co-founded Standard Oil and turned it into the first real trust in the United States. Rockefeller had been groomed ambitiously by a huckster father nicknamed "Devil Bill", who was just as willing to cheat his son as an unsuspecting public, and John certainly chased his dreams of living long and large.

Dozens of men were called robber barons, but few of them were as notorious as Cornelius Vanderbilt, who also happened to be one of the nation's first business titans. Vanderbilt was a railroad and shipping magnate at a time when the industry was almost brand new, but he rode his success to become one of the richest and most powerful men in American history. The industrial might wielded by men like Vanderbilt in the later 19th century directly led to public backlash and made President Teddy Roosevelt the "trust buster".

In The Healing Journey, Sue Maisano tells her heartfelt story of her rise from poverty and obscurity in a Chinese village to fulfillment and success in America, reaching all her goals of education, marriage, family, and a thriving healing practice. Now she shares her secrets of how she realized her dreams by following her intuition and spiritual guidance, as well as spiritual laws that work for everyone.

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

It’s the dirty little secret of our American civil justice system: Getting real justice in everyday lawsuits costs too much. Legal fees and hidden costs dwarf financial stakes, forcing a choice between frustrating settlement or a long slog through litigation’s due process—either path feeling like legalized extortion. This huge and growing gap in our civil justice system occupies a no-man’s land of prevailing injustice between small claims and high-stakes disputes, defying all efforts to control it for decades. Until now.

In Heart & Soul, Shook takes listeners on heartwarming journeys through some of America's most successful companies. To the employees of these companies, success is measured by the good they accomplish in the world. However, profiting and caring aren't mutually exclusive—these companies demonstrate how any company of any size can do both.

Americans have loved traveling circuses for generations, and none represents the country's love of entertainment quite like the most famous of them all, the Ringling Bros. and Barnum & Bailey Circus. Circus promoters have long been viewed as somewhat shady hucksters, but none could top Phineas Taylor Barnum, who used a blend of traditional circus entertainment, freak show exhibits, and outright hoaxes to create "The Greatest Show on Earth".

Part memoir, part business book, part brazen showboating, theCoderBros Go to White Castle is the enlightening story of Hansel and Wayne, two best friends who transformed their passion for coding into a thriving lifestyle business. Growing up as Asian-Americans in white America, they each navigated cultural challenges before eventually meeting in San Francisco. There, they began their up-and-down adventures that culminated in theCoderSchool, a national franchise business that teaches kids to code.

Are you looking to fulfill your American dream or doubting if you are living your American dream and wondering if the American dream is even still a reality? Then look, doubt, and wonder no more. Dr. Jacob Al, a Ghanaian immigrant, defines the historical origin of the American dream succinctly and exposes its deeper root in the American culture than people realize. He skillfully weaves his personal success story through the quintessential tale of the American dream. Obtaining the American dream requires economic freedom, the rule of law, and private property rights.

This is the unflinching memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond.

After listening to The American Dream For Immigrant Entrepreneurs and completing the exercises, you will save time and money by learning the eight steps to succeed in the US economy and culture. You will be fully prepared and ready to start your new life on the day you land on American soil.