American Business

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts, and generate millions in revenue using their email lists.

Money Games is a riveting tale of one of the most successful buyout deals ever: the acquisition and turnaround of what used to be Korea's largest bank by the American firm Newbridge Capital. Full of intrigue and suspense, this insider's account is told by the chief architect of the deal itself, the celebrated author and private equity investor Weijian Shan. With billions of dollars at stake, and the nation's economic future on the line, Newbridge Capital sought to become the first foreign firm in history to take control of one of Korea's most beloved financial institutions.

Leadership is not about position, it is about influence. You can be a leader no matter what your rank or position. It is not about power, it is about selflessness. You cannot be a good leader unless you can also be a good follower. Good leaders don't shine, they reflect. Lessons like these are the core of this book. The stories in this book are about leaders who were challenged at all corners, adapted, improvised, and overcame.

If Crazy Rich Asians and a Greek tragedy had a literary offspring, it would be the spitting image of Why Should Guys Have All the Fun? The true story of resolute immigration lawyer and activist Loida Lewis, Why Should Guys Have All the Fun? begins with Loida's adventure-packed Philippine upbringing. A torrid love affair with brilliant, irascible financier Reginald Lewis follows, as does regal living in Manhattan and Paris, and gut-wrenching loss, all before Loida shockingly commandeers a multibillion-dollar, multinational conglomerate and leads it with aplomb.

The goal of playing the great game of business has always been to find a way to teach the have-nots how the haves make it. It’s about creating and distributing wealth equitably as a way to close those gaps in wealth that plague our society. It’s about changing the game. We authored Change the Game for those of you who continue to seek a brighter side of capitalism - one that truly transforms lives for the better. This book is about hope: No matter how grim things look, you can make them better.

Trapped in the clutches of a Zombie apocalypse, the City of Chicago, the murder capital of the U.S., unleashes the ultimate weapon, capitalism, by paying $1,000 for every Re-Killed Zombie brought to city hall, ushering in "The Great Zombie Gold Rush". Zombies never have a chance in a world where people realize 75 Zombies pays off their student loans, 40 Zombies buys them a Tesla, 5 Zombies wipes out their Visa debt...

From Mayor Michael Bloomberg and former head of the Sierra Club Carl Pope comes a manifesto on how the benefits of taking action on climate change are concrete, immediate, and immense. They explore climate change solutions that will make the world healthier and more prosperous, aiming to begin a new type of conversation on the issue that will spur bolder action by cities, businesses, and citizens—and even, someday, by Washington.

In the spirit of Evicted, Bait and Switch, and The Big Short, a shocking, heart-wrenching investigation into America’s housing crisis and the modern-day robber barons who are making a fortune off the backs of the disenfranchised working and middle class - among them, Donald Trump and his inner circle.

Americans have always loved guns. This special bond was forged during the American Revolution and sanctified by the Second Amendment. It is because of this exceptional relationship that American civilians are more heavily armed than the citizens of any other nation. Or so we're told. In The Gunning of America, historian Pamela Haag overturns this conventional wisdom. American gun culture, she argues, developed not because the gun was exceptional but precisely because it was not.

The great Henry Ford was the unforgettable American captain of industry and unequalled business magnate who founded the Ford Motor Company and the unequalled force behind the development of the assembly line technique of mass production. Here, in this unique and very accessible audiobook, Ford tells his own story. A must for businessmen everywhere and a lauded addition to all school and university systems. A true audio treasure!

Are we living the good life - and what defines good, anyway? Americans today are constructing a completely different framework for success than their parents' generation, using new metrics that TEDWomen speaker and columnist Courtney Martin has termed collectively the "New Better Off".

The working cowhand of old was a dusty laborer, but today's rodeo performers can hone their skills before small-town crowds and be stars in urban coliseums.Historian Kristine Fredriksson follows the evolution of rodeo from the range to Buffalo Bill's Wild West to the extravaganzas in modern times.

Circle of Greed is the epic story of the rise and fall of Bill Lerach, once the leading class action lawyer in America and now a convicted felon. For more than two decades, Lerach threatened, shook down and sued top Fortune 500 companies, including Disney, Apple, Time Warner, and—most famously—Enron. Now, the man who brought corporate moguls to their knees has fallen prey to the same corrupt impulses of his enemies, and is paying the price by serving time in federal prison.

Do you have too much to do and too little time? Are you pulled in too many directions and can’t get it all done? You may feel like there’s no solution, but there is. The answer is delegating. Chantel Ray has delegated her way from having her $30 in the bank and a maxed-out credit card to starting and running a thriving multi-million-dollar real estate company. People tell her all the time, “Delegating is your superpower” and in this book she will teach you how to delegate everything ... but sex.

A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book listeners seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson’s quip from 1952 is still true: What’s good for GM is still good for America, and vice versa

In the world of high finance, multibillion-dollar Wall Street banks greedily guard their secrets. Enter Robert Kerbeck, a working actor who made his real money lying on the phone, charming people into revealing their employers’ most valuable information. In this exhilarating memoir that will appeal to fans of The Wolf of Wall Street and Catch Me If You Can, unsuspecting receptionists, assistants, and bigshot executives all fall victim to “the Ruse.”

Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases, and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business. By listening to this audiobook, you will learn to: Throw away your business plan! Create a scalable business model that actually works.

Rose, a successful Chicago publicist, reunites with her best friend from High School, now a famous Hollywood actor, after a 10+ years break in their friendship. Old flames rekindle and through their love affair, and help of their outrageously quirky and laughable friends, Queen, an unabashedly flaming gay man and Whoopi, a sports columnist, they bloom and learn love like people is multi-hued and the key to happiness and love is accepting love and ourselves for what they are.

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.

In 1892, Bryan Mealer's great-grandfather leaves the Georgia mountains and heads west into Texas, looking for wealth and adventure in the raw and open country. But his luck soon runs out. Beset by drought, the family loses their farm just as the dead pastures around them give way to one of the biggest oil booms in American history. They eventually settle in the small town of Big Spring, where fast fortunes are being made from its own reserves of oil.