Art Business

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

The ability to “hold space” for yourself and for others has never been more urgent. Faced with global issues of climate change, political unrest, violence, and economic crises, more citizens of the world are experiencing disconnection, grief, and a deep sense of loneliness than at any other time. But, with the right tools, you and your circle can become part of the solution.

The incredible true story of how a creative girl built a sustainable living doing all of the creative things she loves! And how you can too! Create your own journey as a skilled artisan, craftsperson selling wholesale and/or retail to owning your own boutique or retail store. Angela Catirina takes you on her own journey from starting as a child doing a craft show, to launching a successful wholesale artisan jewelry studio with $5 worth of beads and string from the clearance section of the craft store and television in the backseat of her car to pawn in case of emergencies. She made the ...

Learn from the master of sales and persuasion. Jordan Belfort - immortalised by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - at last reveals how to use the Straight Line System, the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

In Catch Me if You Can, Frank W. Abagnale recounted his youthful career as a master imposter and forger. In The Art of the Steal, Abagnale tells the remarkable story of how he parlayed his knowledge of cons and scams into a successful career as a consultant on preventing financial foul play—while showing you how to identify and outsmart perpetrators of fraud.

David Mamet went to Hollywood on top—a super successful playwright summoned west in 1980 to write a vehicle for Jack Nicholson. He arrived just in time to meet the luminaries of old Hollywood and revel in the friendship of giants like Paul Newman, Mike Nichols, Bob Evans, and Sue Mengers. Over the next forty years, Mamet wrote dozens of scripts, was fired off dozens of movies, and directed eleven himself. In Everywhere an Oink Oink, he revels of the taut and gag-filled professionalism of the film set.

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

Oh what a tangled web we weave, when first we practice to deceive. Three years after the tragic accident that claimed the life of her brother Harry, Cassidy Evans is still struggling. Determined to focus on her career as an artistic consultant in London; when Cassidy lands the commission of a lifetime she has no choice but to dive in head first. There is only one very tall, very beautiful, man-shaped problem. Her attraction to her new client Rory O’Malley is proving impossible to ignore. Cassidy finds herself falling for Rory and for once she allows herself to be carried away by the ...

Bobby Bones is the youngest inductee ever into the National Radio Hall of Fame, alongside legends Dick Clark, Larry King, and Howard Stern. As "the most powerful man in country music" (Forbes), he has reached the peak of his profession and achieved his childhood dreams. Each weekday morning, more than five million fans tune in to his radio show. But as Bobby reveals, a lot of what made him able to achieve his goals were mistakes, awkward moments, and embarrassing situations.

Managing People from What Matters: The Proven Formula for 100% Performance and Success Master the Principles of Effective Management In today’s competitive business landscape, achieving tangible results is crucial for success. However, too many managers and business owners prioritize profits and outcomes while neglecting the well-being and development of their workforce. To make matters worse, many managers are promoted simply because they were excellent at their job—not because they were trained to lead. As a result, they lack the skills, strategies, and tools needed to be truly ...

In The Art of Self-Leadership: Discover the Power Within You and Learn to Lead Yourself, celebrated workplace culture and employee engagement expert Heather R. Younger delivers an exciting and practical discussion of how to develop an entirely new mindset around personal advocacy and self-leadership. You'll learn how to take control of the workplace experience and set expectations up front about relationships.

Moneyball is a quest for something that money can't buy: the secret of success in baseball. The real jackpot is a cache of numbers collected by a brotherhood of baseball enthusiasts: software engineers, statisticians, Wall Street analysts, and physics professors. These numbers prove that the traditional measure of success for players and teams are fatally flawed. This information has been around for years, and nobody paid it any mind. And then came Billy Beane, General Manager of the Oakland A's.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”

Think your “great voice” is enough to make it in VO? Spoiler alert: It’s not. In today’s competitive voice-over industry, it takes grit, gear, and relentless grind. This book delivers the real deal from someone who's lived it for over 30 years—radio veteran and full-time VO pro Keith Kramer. This is not your average fluffy “follow your dreams” pep talk. This is a tactical, no-B.S. roadmap to help beginners, part-timers, and even radio folks transition into a profitable, sustainable VO career.

It is well documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead. Filled with practical examples of ways in which people in various work-life stages can promote themselves, Klaus teaches you to communicate strengths and accomplishments without appearing too opportunistic, eager, egotistical, or self-aggrandizing.

The profession of life coaching is more necessary than ever in this time of pandemic-related uncertainty, the shift (in some cases, permanent) to remote learning and working, and the constant change that accompanies world events. With his bestselling Therapist as Life Coach, Patrick Williams introduced the therapeutic community to the career of life coach, and in the first and second editions of Becoming a Professional Life Coach, he and Diane S. Menendez covered basic principles and strategies for effective coaching.

Mark Devlin is a long-standing DJ and music journalist. Musical Truth is the culmination of his five years of research into the true nature of the industry and its objectives - from dark occult rituals, to mind-controlled artists, and all points in between. The book shows how these agendas fit into the much wider picture of what’s really going on in the world, and - crucially - how the power lies with us to bring it to an end."

Have you ever felt as if you're in a mental prison and want to break free? After analyzing a number of successful people who broke the shackles and achieved greatness, Steven Nickolas' The Art of Getting Out of Your Head shows the techniques he's used to take himself from a broke kid from Brooklyn living below the poverty line to a multimillionaire in a matter of months. The techniques revealed in his awe-inspiring book reshapes the mind and how we think about the mental prison, becoming a zen master, remaining disciplined, and breaking out of the mental prison.

Whether you are starting a career for the first time, ready to break free from an occupation that feels unsuitable for you, or trying to improve your current workplace experience, Career Dharma: The Natural Art of Work can help. The guidance system presented in this book presents a coherent framework based on ancient wisdom while successfully addressing the challenges in today's world.

In Joy on Demand, Chade-Meng Tan shows that you don't need to meditate for hours, days, months, or years to achieve lasting joy - you can actually get consistent access to it in as little as 15 seconds. Explaining joy and meditation as complementary things that naturally reinforce each other, Meng explains how these two skills form a virtuous cycle and, once put into motion, become a solid practice that can be sustained in daily life.