Art Business

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

Paul Newman, the Oscar-winning actor with the legendary blue eyes, achieved superstar status by playing charismatic renegades, broken heroes, and winsome antiheroes in such revered films as The Hustler, Cool Hand Luke, Butch Cassidy and the Sundance Kid, The Verdict, The Color of Money, and Nobody’s Fool. But Newman was also an oddity in Hollywood: the rare box-office titan who cared about the craft of acting, the sexy leading man known for the staying power of his marriage, and the humble celebrity who made philanthropy his calling card long before it was cool.

For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.

Anyone can learn to become a good negotiator. Let me show you how. In this audiobook, I’ll share insider tips as well as teach you how to master the fundamentals, set clear objectives, overcome obstacles (i.e. turn "no" into "yes") and build long-term relationships, whether you are negotiating for yourself or on behalf of your business. I will also give you practical advice and run through real-world scenarios to ensure you have the confidence to tackle your next negotiation head-on.

The rich and colorful story of America's most popular music and the singers and songwriters who captivated, entertained, and consoled listeners throughout the 20th century - based on the upcoming eight-part film series to air on PBS in September 2019.

Moneyball reveals a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the giant offices of major league teams and the dugouts. But the real jackpot is a cache of numbers collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors.

Whether your vision of an ideal career is starting your own business, rising to a different position within your current company, or landing your very first job, Quantum Success will help you make the prosperity and fulfillment of your dreams a reality. Through her accessible, empowering writing, Christy Whitman shares the fundamental principles that she’s discovered after more than 20 years of studying universal forces - such as polarity, alignment, resonance, momentum, and magnetism - and explains how to harness these forces to optimize your wealth and career.

The story of The Hundreds and the precepts that made it an iconic streetwear brand. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

David Mamet went to Hollywood on top—a super successful playwright summoned west in 1980 to write a vehicle for Jack Nicholson. He arrived just in time to meet the luminaries of old Hollywood and revel in the friendship of giants like Paul Newman, Mike Nichols, Bob Evans, and Sue Mengers. Over the next forty years, Mamet wrote dozens of scripts, was fired off dozens of movies, and directed eleven himself. In Everywhere an Oink Oink, he revels of the taut and gag-filled professionalism of the film set.

For too long, the term insubordination has evoked negative feelings and mental images. But for ideas to evolve and societies to progress, it’s vital to cultivate rebels who are committed to challenging conventional wisdom and improving on it. Change never comes easily. And most would-be rebels lack the skills to overcome hostile audiences who cling desperately to the way things are. Based on cutting-edge research, The Art of Insubordination is the essential guide for anyone seeking to be heard, make change, and rebel against an unhealthy status quo.

This is the witty, candid story of a daring young man who made his own way to the heights of American journalism and public life, of the great adventure that took him at only 20 years old straight from Harvard to almost four years in the shooting war in the South Pacific and back, from a maverick New Hampshire weekly to an apprenticeship for Newsweek in postwar Paris, then to the Washington Bureau chief's desk, and finally to the apex of his career at The Washington Post.

One of the most influential, admired, and innovative women of our time: fashion designer, philanthropist, wife, mother, and grandmother, Diane von Furstenberg shares stories about becoming the woman she wanted to be. Diane von Furstenberg started out with a suitcase full of jersey dresses and an idea of who she wanted to be - in her words, "the kind of woman who is independent and who doesn’t rely on a man to pay her bills."

What would you be willing to do for the rest of your life? It's a question most of us consider only hypothetically - opting instead to "do what we have to do" to earn a living. But in the critically acclaimed best seller The Monk and the Riddle, entrepreneurial sage Randy Komisar asks us to answer it for real.

Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a "good" leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the "collective genius" of the people in the organization.

Are you building a business or growing a team? There are different strategies to use when selling others on joining you in a business endeavor. It’s still a matter of selling, but you’re selling an opportunity instead of a product or service. And part of what people are buying is you - the opportunity to work directly with you.

The successful CEO of the internationally renowned Peak Potentials - who has trained thousands of people to find new jobs, careers, and directions - reads his practical and inspirational guide for reinventing yourself whether you are out of work or want to change your professional trajectory.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

Everyone knows the hits: "Mony Mony," "I Think We're Alone Now," "Crimson and Clover," "Crystal Blue Persuasion." They are nuggets of rock and pop history. However, few know the unlikely story of how these hits came to be. Tommy James had been performing in rock bands in the Michigan area since the age of 12. Prompted to record a few songs by a local disc jockey in 1964, Tommy chose an obscurity titled "Hanky Panky," which became a minor local hit that came and went.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

In The Art of Self-Leadership: Discover the Power Within You and Learn to Lead Yourself, celebrated workplace culture and employee engagement expert Heather R. Younger delivers an exciting and practical discussion of how to develop an entirely new mindset around personal advocacy and self-leadership. You'll learn how to take control of the workplace experience and set expectations up front about relationships.