Authority Marketing

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.

The Authority Gap provides a startling perspective on the unseen bias at work in our everyday lives, to reveal the scale of the gap that still persists between men and women. Would you believe that female US Supreme Court Justices are interrupted four times more often than male ones...96 percent of the time by men? Marshalling a wealth of data with precision and insight, and including interviews with pioneering women, Mary Ann Sieghart exposes unconscious bias in this fresh, feminist take on how to address and counteract systemic sexism in ways that benefit us all.

You didn’t lose your power when you left corporate. But you may have lost the scaffolding that once made it obvious. The Authority Architect is a decisive, no-fluff guide for women who have led high-stakes teams, built impossible turnarounds, and now find themselves underestimated in the open market. You’re not starting from scratch. You’re starting from proof. But that proof needs structure. In this book, Betsy Tong—a multi-time best seller and Fortune 500 leader turned authority strategist—offers a system for converting your hard-won credibility into clear offers, visible value,...

"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email. Inside the ...

Traditional content creation techniques can waste a lot of time and be a huge source of irritation. Writer's block can be stressful and result in generic, uninspired content that doesn't leave a lasting impression. This can happen as a result of the hours spent looking for ideas, the money spent on hiring a writer, or any combination of these. It can be difficult and is all too typical to struggle with producing content that is distinctive and truly original. While some people have had success utilizing ChatGPT to create content, the majority are unable to do so and instead create simple ...

Dive into the mysteries of Area X, a remote and lush terrain that has inexplicably sequestered itself from civilization. Twelve expeditions have gone in, and not a single member of any of them has remained unchanged by the experience - for better or worse.

Tired of Feeling Invisible in a World Obsessed with Youth? It’s Time to Take Back Your Power, Own Your Authority, and Build a Business That Commands Attention and Respect! You’ve spent decades mastering your craft, overcoming challenges, and gaining invaluable experience—but now, younger professionals seem to dominate the digital world. They flood social media, grab the headlines, and leave seasoned experts wondering: Where do I fit in? The hard truth? Businesses and clients crave trust, credibility, and authority—things that only come with experience. This book shatters the myth ...

Beyond the Best Seller™ Bestseller Secrets is a book series featuring today's top authors and publishers. Connie Ragen Green shares how to Turn Your Book Content into an Online Course and Live Event. It is is part of an interview series by Ron Douglas and Alice Seba. The Publisher has permission to publish this content. Connie Ragen Green is an online marketing strategist, bestselling author, and international speaker working with new entrepreneurs. A former classroom teacher and real estate broker and appraiser, Connie left it all behind to start her online business in 2006. With clients...

THE WORST MISTAKE AN AUTHOR CAN MAKE IS TO SELL ONLY BOOKS. Just 1% of authors make a living out of their books. But a book should be just one product in a larger ecosystem of digital products and services that build trust, authority, and wealth. In The Solo Author you will learn how to: Develop a framework for your book and your content. Write, publish, and launch a great nonfiction book. Use your book as a lead-generation asset that attracts high-ticket clients. Build an ecosystem with low-cost products, a main offering, and upsells. A book ecosystem creates more value for your audience ...

When a strong message must be communicated, keeping it clear and concise is the way to go, but for those who may find themselves struggling to compress their thoughts into such a small amount of content, I recommend placing their thought-leadership content on strategic platforms to enhance trust-building. We must be seen as the trusted advisor because of where our thought-leadership content is being seen!

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.

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Discover what 20 successful entrepreneurs say is the one thing that led them from where they were to where they are today—from struggling to make ends meet, living paycheck to paycheck, and feeling defeated…to experiencing what it’s like to have more than enough, doing work they love, and living lives of contribution. Each author-entrepreneur shares vulnerable stories of moving from a place of pain and lack to a place of impact and abundance. Whether you run a brick-and-mortar business, sell physical products online, or coach clients, you will find stories that will inspire you.

What’s the best way to position yourself as an authority in your industry? How can you market your business for low cost for years? Write a book! Picture the scene. You go into a pitch for a new client and instead of handing them your business card, you give them a copy of your book. Your book filled with lots of valuable insights and helpful information that shows you really know your stuff. Even if the potential client doesn’t read your book, they’ll still think you’re awesome because you wrote it! In From Author to Authority, you’ll learn everything you need to know to write ...

We all know that everyone wants to do business with the "One that Wrote The Book". Having Authority in a particular subject pulls in prospects and potential customers/clients/patients. This book will not only teach you the importance of Authority, but how to build it quickly to grow your business or practice. It is built on methodologies learned from several expert Internet Marketers like Frank Kern, Mike Koenigs and Dan Kennedy.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

"Step Up and Stand Out: Publish a Book And Become the Authority in Your Market" is the ultimate guide for entrepreneurs, business owners, and professionals who aspire to establish themselves as a recognized thought leader and authority in their field. This book provides a step-by-step roadmap to help you overcome writer's block, choose the right topic for your book, and use your book to promote your brand and attract new customers. With insights into the latest trends in the publishing industry and the most effective marketing strategies for promoting your book, "Step Up and Stand Out" is ...

They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you’ve already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.

My journey from seven to 250 million dollars. This audiobook will give you a step-by-step guide on how to make apartment syndication easy and take your business to the next level.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.