Behavior Business

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

Publicamos el best-seller internacional "Reinventar las organizaciones", que presenta el próximo estadio en el progreso de las organizaciones humanas. Uno de los libros de management más aclamados e importantes de los últimos años. Es como ver el futuro. Reinventar las organizaciones es un libro distinto, que rompe con el enfoque tradicional de los libros de management.

Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.

If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

Most of us spend a third of our waking lives at work. Work shapes our schedules, relationships, identities, and economies—but is it actually making us happy? This crucial question is explored in depth by leading Oxford researchers Jan-Emmanuel De Neve and George Ward, who provide the richest, most comprehensive picture of workplace wellbeing yet. In Why Workplace Wellbeing Matters, the authors clarify what workplace wellbeing is (and is not) and offer a framework for how businesses can approach and improve it

From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Crucial Influence (previously published as Influencer). Drawing on cases studies of remarkable leaders and the research of renowned behavioral scientists, this guide explains why people do what they do and how leaders can influence behavior to drive results. It all comes down to a powerful yet simple model—the Six Sources of Influence®.

Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed - molding them into highly accomplished individuals - yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas.

Who Moved My Cheese? is a simple parable that reveals profound truths. It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in or the family or community you live in. The problem is that the cheese keeps moving.

The Eight Paradoxes of Great Leadership unpacks the fresh strategies and new mindset required today from a next-generation leader. Author Dr. Tim Elmore helps leaders of all kinds navigate increasingly complex, rapidly changing environments, as well as manage teams who bring a range of new demands and expectations to the workplace that haven’t been seen even one generation prior.

Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

In Team of Teams, retired four-star General Stanley McChrystal and former Navy SEAL Chris Fussell made the case for a new organizational model combining the agility, adaptability, and cohesion of a small team with the power and resources of a giant organization. Now, in One Mission, Fussell channels all his experiences, both military and corporate, into powerful strategies for unifying isolated and distrustful teams.

Teams Unleashed provides a map and compass for engaged, sustainable, and improved team performance. This practical approach uses the everyday language of teams to highlight what's working, and uncover what's not, and gives teams the tools to incorporate new practices that build team effectiveness. This is an approach proven in the real world of teams since 2005 and used by thousands of teams worldwide.

According to the Leisure Studies Department at the University of Iowa, true leisure is “that place in which we realize our humanity.” If that’s true, argues Brigid Schulte, then we're doing dangerously little realizing of our humanity. In Overwhelmed, Schulte, a staff writer for The Washington Post, asks: Are our brains, our partners, our culture, and our bosses making it impossible for us to experience anything but “contaminated time”?

What really sets the best managers above the rest? It's their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly.

Drawing on Zen philosophy and his expertise in the martial art of aikido, best-selling author George Leonard shows how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives. Whether you're seeking to improve your career or your intimate relationships, increase self-esteem or create harmony within yourself, this inspiring prescriptive guide will help you master anything you choose and achieve success in all areas of your life.

In this audiobook you will learn how to apply frameworks to building a business, a career - and you. We are living in an era of accelerating disruption - those who can manage the S-curve waves of learning and maxing out will have a competitive advantage. But this is a skill set that needs to be learned. Disrupt Yourself will help people cope with the unpredictability of disruption and use it to their competitive advantage.

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...