Behavior Business

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

Cheryl Bachelder joined an ailing restaurant chain and turned it into the darling of the industry - by daring to serve the people in her organization well. When Bachelder was named CEO of Popeyes in the fall of 2007, guest visits had been declining for years, restaurant sales and profit trends were negative, and the company stock price had dropped from $34 in 2002 to $13. The brand was stagnant, and relations between the company and its franchise owners were strained.

Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.

Evidence shows culture drives fiscal performance. It's no secret that a toxic work culture can drive away employees and drive down profits. Creating a dynamic work culture that promotes both employee and business growth is key to ensuring an organization's success. However, culture is a moving target and hard to get right. In Great Mondays, brand strategist Josh Levine introduces a proven formula for building and managing a workplace culture that maximizes employee engagement, performance, and retention for long-term business success.

Esta guía te aconseja paso a paso, basándose en principios demostrados, y ofrece ejercicios prácticos, directrices para charlas de equipo estructuradas, y ejemplos extraídos de diversos ámbitos industriales y organizativos.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

Some people have it, and others don’t. Jeffrey Pfeffer explores why in Power. One of the greatest minds in management theory and author or co-author of thirteen books, including the seminal business-school text Managing With Power, Jeffrey Pfeffer shows listeners how to succeed and wield power in the real world.

The United States has always proved an inviting home for boosters, sharp dealers, and outright swindlers. Worship of entrepreneurial freedom has complicated the task of distinguishing aggressive salesmanship from unacceptable deceit, especially on the frontiers of innovation. At the same time, competitive pressures have often nudged respectable firms to embrace deception. As a result, fraud has been a key feature of American business since its beginnings.

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

The Power of Community provides a step-by-step approach to transforming your organization by tapping into the human need to connect with and feel valued by others. By creating a company culture based on core community values, you'll empower your workforce, build customer loyalty, and drive profits and growth.

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company—all revealed by cofounder and first CEO Marc Randolph. From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

You Don’t Know Sh*t About Leadership: The Book That Will Change How You Lead—Forever Leadership books are a dime a dozen. Most are filled with corporate clichés, outdated theories, and feel-good fluff that crumbles in the real world. They promise transformation but deliver nothing but recycled buzzwords. This is not that book. G. Damon Wells, a career Army officer with 30 years of military service, has led at every level—from small teams under fire to strategic operations on the global stage. You Don’t Know Sh*t About Leadership rips apart the myths that have held leaders back for ...

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

With the rapid development of artificial intelligence and labor-saving technologies like self-checkouts and automated factories, the future of work has never been more uncertain, and even jobs requiring high levels of human interaction are no longer safe. The Last Human Job explores the human connections that underlie our work, arguing that what people do for each other in these settings is valuable and worth preserving.

New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

Allies and Advocates: Creating an Inclusive and Equitable Culture delivers a powerful and useful message about inclusion and diversity in everyday life. Author Amber Cabral, a celebrated inclusion strategist, speaker, and writer, shows listeners how to move away from discriminatory/unjust behaviors and support and build meaningful connections with people across our diverse backgrounds and identities.

"There is no 'i' in 'team'." "No man is an island." "A chain is only as strong as its weakest link." You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can take you only so far. Ultimately, success - whether in business, family, church, athletic teams, or any other organization - is entirely dependent on teamwork. But how does one build that team? Leadership expert and New York Times best-selling author John C. Maxwell knows that building and maintaining a successful team is no simple task.

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.