Behavior Business

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Ori Brafman and management consultant Judah Pollack dramatically demonstrate how even the best and most efficient organizations - from Fortune 500 companies to today's US Army - can become more innovative by allowing a little unstructured space and "contained chaos" into their planning and decision-making. Through their consulting work, they realized that while structure and hierarchy are essential both in large corporations and small groups, too much of either can stifle creativity.

Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay?

In this timely manifesto, the authors of the New York Times best-seller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.

Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it? Whatever your job–plumber, attorney, teacher, surgeon–decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learning—school and books—gave you conceptual knowledge, but you developed your skill by working with an expert.

The first in-depth look at Lance Armstrong's doping scandal, the phenomenal business success built on the back of fraud, and the greatest conspiracy in the history of sports. Lance Armstrong won a record-smashing seven Tours de France after staring down cancer, and in the process became an international symbol of resilience and courage. In a sport constantly dogged by blood-doping scandals, he seemed above the fray. Then, in January 2013, the legend imploded. He admitted doping during the Tours and, in an interview with Oprah, described his "mythic, perfect story" as "one big lie."

In Immunity to Change, authors Robert Kegan and Lisa Laskow Lahey show how our individual beliefs - along with the collective mindsets in our organizations - combine to create a natural but powerful immunity to change. By revealing how this mechanism holds us back, Kegan and Lahey give us the keys to unlock our potential and finally move forward. And by pinpointing and uprooting our own immunities to change, we can bring our organizations forward with us.

In Leaders Eat Last, Simon Sinek, internationally best-selling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government - each putting aside their own interests to protect their teams.

New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?

"There is no 'i' in 'team'." "No man is an island." "A chain is only as strong as its weakest link." You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can take you only so far. Ultimately, success - whether in business, family, church, athletic teams, or any other organization - is entirely dependent on teamwork. But how does one build that team? Leadership expert and New York Times best-selling author John C. Maxwell knows that building and maintaining a successful team is no simple task.

In business, the right behaviors matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget?

A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on. For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

A remarkable debut by one of America's premier young reporters on financial corruption, American Kleptocracy offers the first explosive investigation into how the United States of America built the largest illicit offshore finance system the world has ever known.

"What an asshole!" How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes...and why they can be so destructive to your company.

Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

In today's complex, highly competitive, global environment, those who will survive and thrive in this new world of work are individuals, teams, and organizations who can maintain high levels of accountability and remain focused on must-achieve desired results. Achieve with Accountability is your personal handbook for awakening your (or your team or organization's) inner confidence, drive, perseverance, determination, resolve, and can-do mindset.

Begin with WE is a rallying cry for a different kind of leadership—one grounded in people, not power. Written by a former Fortune 10 executive who led tens of thousands around the globe, this audiobook offers a groundbreaking, yet practical path to leading with integrity, authenticity, and purpose.

Lifestyle changes can be overwhelming: It’s hard to take on major goals without falling prey to self-doubt. But with kaizen, big goals become small, approachable steps. This Japanese method first made waves in the business world by launching Toyota to success; it also adds magic to Marie Kondo’s life-changing method of tidying up. As Kondo puts it: “You can take the first small step toward your dream today, and keep taking small steps to grow your passions.” Now, Sarah Harvey unlocks kaizen’s amazing potential to enhance our everyday lives.

UCLA psychologist and organizational consultant Dr. Robert Maurer provides a simple and proven effective technique for making major changes with minimal disruption. Applying the operational concept of kaizen - small, continual improvements - to common management challenges, managers can drive major improvements with a series of well-planned techniques for boosting quality, innovation, sales, and morale.

Teams Unleashed provides a map and compass for engaged, sustainable, and improved team performance. This practical approach uses the everyday language of teams to highlight what's working, and uncover what's not, and gives teams the tools to incorporate new practices that build team effectiveness. This is an approach proven in the real world of teams since 2005 and used by thousands of teams worldwide.