Behavior Change

Every leader recognizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations.

Change Your Space, Change Your Culture is a guide to transforming business by rethinking the workplace. Written by a team of trail-blazing leaders, this audiobook reveals the secrets of companies that discovered the power of culture and space. This insightful guide reveals what companies lose by viewing office space as something to manage or minimize.

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.

Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.

Looking for new ideas? Need your teams to perform at a higher level? Want a healthy corporate culture? Follow along with these two dynamic authors (and narrators) as they take you through The Improv Mindset, one of the most engaging and powerful methods to getting individuals, teams, and organizations to step up, engage, and solve problems. Steeped in the world of improv comedy, this no-nonsense guide provides a window into the neuroscience behind creativity and new ways of thinking. Filled with exercises and activities, you'll be able immediately apply the lessons in this book.

Leading change is not about breaking things - it’s about using empathy to enrich the world. In Empathy for Change: How to Create an Understanding World, former White House entrepreneur-in-residence Amy J. Wilson dives into the intricate science of empathy, debunking common myths and sharing practical uses for a better society.

Not as patient as you think you are? Surprised by how quickly you lose your cool when someone shows you an imagined show of disrespect? All we can do in those situations is react. But why do we do what we do? How can we improve our actions? Repeated bad behavior becomes a bad habit. How can we break this vicious cycle? Often we know what’s wrong in our behavior, we even know how could we fix it, but somehow we never take action to change. Some mental triggers stay hidden from our conscious mind. This book bridges the gap between those two by introducing you to gears of human behavior.

In existence for decades, ERGs originated out of affirmative action policies and have evolved into powerful sources of employee activity and engagement. Organizations can leverage ERGs to support business goals, but ERGs can also play a critical role in creating a more inclusive work environment for marginalized individuals.

Simon Pack's life has been a series of whipsaw S-turns: Marine General; West Point Superintendent; hobo; Governor of Montana; writer. Now restless, he leaves Montana with his new K-9, Keto, not knowing what's ahead. This is Pack's most acute turn yet. The former Governor and General finds the perfect opportunity to dig into a question that's bothered him for years: should we question a single individual's acquisition of a vast expanse of land in a short period? Pack thinks so, and meets people forced off land their families have lived on for ages. On behalf of the displaced, Pack clashes ...

Change initiatives fail because humans are hardwired to return to what's worked for us in the past. This book offers a straightforward process for rewiring ourselves and those we lead to be more change-capable.

Since he started his career in 1999, world-leading fitness professional Bevan James Eyles has been driven by one question: ‘What is it that motivates people to develop a long-term love of fitness and how can we teach that to others?’ This question led him to discover that success with fitness isn’t about a certain exercise or diet plan, but about attitude and behaviour patterns. The people who have a long-term love of fitness have figured out what these behaviours are and know how to use them to their advantage. In The Fitness Attitude, Bevan shares those lessons with his readers and ...

In this short book, author Jeff Coker shares his secrets for developing and utilizing political skills to get more done at work. Take a look at the success formula at work. What defines "success" in your workplace? Once you understand the social landscape and how political capital works, then you can learn how to audit your own situation and make an action plan to improve your political skills.

What makes you unique, and how can you turn that into your greatest asset? In a world where visibility and value go hand in hand, building your personal brand is no longer optional—it’s essential. Your personal brand is more than a name or a logo; it’s the story you tell and the impact you make. But how do you craft a brand that communicates your value, draws people in, and sets you apart from the rest? This book is your step-by-step guide to productizing your skills, effectively communicating your worth, and becoming a magnet for opportunities. Drawing from proven strategies and ...

Verunsichert. Bockig. Auf dem Rückzug. Wir alle haben Denk- und Verhaltensweisen, die uns stören oder gar schaden. Wenn wir im Leben immer wieder in dieselben Fallen tappen, liegt das daran, dass wir unbewussten Mustern folgen: dem ängstlichen oder zornigen Kind in uns – oder dem strengen Richter, der mit Strafen und Liebesentzug droht.

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance - understanding markets and acknowledging local beliefs, regulations, and history - is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

So often we want to make big changes in our lives, but lack the resolve to see them through. It seems we just can't summon the necessary willpower to take on these huge challenges - saving money, quitting smoking, increasing productivity, getting a promotion or pay rise, or losing weight. But here's the secret: willpower is not the answer.

Tired of setting goals that fizzle faster than a New Year's resolution? Meet your new secret weapon. Goal Crushing: The Not-So-Serious Guide to Seriously Achieving Your Dreams is the refreshingly honest roadmap you've been waiting for. No more dry advice from perfect-looking gurus who "manifest" success while you're still trying to manifest the motivation to get off the couch. Inside this wickedly practical guide, you'll discover: Why most goals fail (hint: it's not lack of willpower) The crucial difference between dreams and goals (and why you need both) How to build a "never quit" mindset...

Leading Inclusion is not a how to book; it’s a how to be book—one that educates, challenges, and empowers you and your C-suite and board colleagues to lead a diverse workforce effectively. You’ll learn the historical facts that created the racial inequities and systemic injustices that show up in the workplace, even today. Leading Inclusion shows the importance of taking the pulse of all your employees, so you can identify meaningful actions to build an inclusive, respect-first organizational culture.

Why Boys Don’t Listen to Their Mothers reveals eye-opening principles and techniques designed to train adults on the best ways to manage, guide, and treat boys with behavioral problems. It does not disappoint as the content is filled with step-by-step instructions, stories, examples, and scenarios to help you get the results you’ve been searching for.