Behavior Change

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

Every leader recognizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations.

A sweeping leadership framework to institute clear and intentional actions throughout your organization so that people of all racial backgrounds are empowered to lead, collaborate, and excel at work.

Do you often feel mentally exhausted, stuck in a loop of overthinking, or emotionally overwhelmed by daily stress? Wish you could reprogram your subconscious mind to think smarter, stay calmer, and feel more in control—without spending hours in therapy or years on self-help? What if just 10 minutes a day could help you retrain your brain, reset your emotions, and reclaim your peace of mind—naturally and permanently? If you're nodding right now, you’re not alone. Millions of people struggle with emotional overload, negative thought spirals, and impulsive reactions they wish they could ...

Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices", and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty.

Millions of Americans are struggling, and will struggle, to succeed in their white-collar careers given that they have grown up in a blue-collar background. Changing Collars is an enabling memoir focused upon helping millions of current and future blue-collar Americans succeed in their white-collar careers.

Change initiatives fail because humans are hardwired to return to what's worked for us in the past. This book offers a straightforward process for rewiring ourselves and those we lead to be more change-capable.

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

Transfluence shows leaders how they can have transformative influence by overcoming their fears and pride, building transparency into their leadership, developing a strong core of authentic values, and passionately pursuing a meaningful purpose. When leaders do this, they seize opportunities, embrace challenges, and make their organizations and communities greater than ever.

Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.

In the rapidly changing business landscape, harnessing the power of diversity and inclusion is essential for the very viability and sustainability of every organization. Talent who feel fully welcomed, valued, respected, and heard by their colleagues and their organizations will fuel this growth. We will only succeed in this transformation if those in leadership pivot from command and control management styles to reinvent how we look at people, every organization's greatest asset.

Discover the key to successful organizational change with "You!—Make Organizational Change Successful" by Tim Moon. Directing change in a workplace can feel scary, but this book breaks it down into simple, actionable steps for everyone, from entry-level employees to top management. Through real-world examples and practical strategies, Moon empowers listeners to understand their role in driving and sustaining change within their organizations.

There are two kinds of managers in the world, those who have supervised non-team players and those who will. Those who have had this experience know how a non-team player can single-handedly kill a team’s productivity, focus, and morale. Most managers are woefully unprepared to work through these situations but it doesn’t have to be that way.

This guide shows listeners how to transform a traditional organization into an evolutionary one with a framework and mindset that offer a new way of leading and approaching change.

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance - understanding markets and acknowledging local beliefs, regulations, and history - is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.

Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can't act in responsible ways if no "tree-huggers" are working inside the system to lead the effort.

A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes.

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.

The New York Times best-selling author examines how people can drive creative, moral and organisational progress - and how leaders can encourage originality in their organisations. How can we originate new ideas, policies and practices without risking it all? Adam Grant shows how to improve the world by championing novel ideas and values that go against the grain, battling conformity and bucking outdated traditions.

Simon Pack's life has been a series of whipsaw S-turns: Marine General; West Point Superintendent; hobo; Governor of Montana; writer. Now restless, he leaves Montana with his new K-9, Keto, not knowing what's ahead. This is Pack's most acute turn yet. The former Governor and General finds the perfect opportunity to dig into a question that's bothered him for years: should we question a single individual's acquisition of a vast expanse of land in a short period? Pack thinks so, and meets people forced off land their families have lived on for ages. On behalf of the displaced, Pack clashes ...