Behavior Theory

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

Aprenda a tener el control de su vida a través de un conocimiento profundo de la motivación. ¿Qué es la motivación? ¿Por qué nos sentimos totalmente paralizados para hacer determinadas cosas y completamente incapaces de abandonar otras? Mucha gente concluye, de forma equivocada, que es perezosa o carente de fuerza de voluntad. Pero de lo que realmente carece es de una correcta comprensión de cómo actúa su propia mente, de la motivación y del modo en que esta opera. Este libro es un manual de autoayuda y presenta un análisis riguroso de la psicología de la motivación. Le ...

Fans takes the listener on a journey through a constellation of fandoms, and along the way demonstrates some fundamental truths about the human condition. Part behavioural study, part entertainment, at its heart the book is a story of collectives, of what happens to us when we interact with people who share our passions. The human brain is wired to reach out, and while our groupish tendencies can bring much strife (religious intolerance, racism, war, etc.), they are also the source of some of our greatest satisfactions.

Whether you believe it or not, the quantum world is real! Quantum physics discovers the behavior of energy and matter at the nuclear, atomic, molecular, and even smaller levels. This book will make such a complicated subject simple to comprehend. It avoids the complicated math and jumps right into all the implications, thought experiments, paradoxes, and concepts that make quantum physics so intriguing to people out there.

Managers are significant actors in contemporary organizations, and yet there is very little deep-level analysis of what managers do and how they understand their managerial selves and social situations. Instead of evaluating management techniques according to their internal logic and systematic qualities, this audiobook advances the "practice perspective" using behavior and activities of successful, experienced, and skilled managers as the primary data for theorizing good management.

Provocative political commentator Arianna Huffington yanks back the curtain on the unholy alliance of CEOs, politicians, lobbyists, and Wall Street bankers who have shown a brutal disregard for those in office cubicles and on factory floors.

How do house flies help save millions of euros? Presented with the image of a fly in toilet bowls in airports, cafés and other public places, men—without realizing it—aim better and splash less, thereby reducing loads of cleaning costs. In The Housefly Effect behavioral scientist Eva van den Broek and advertising expert Tim den Heijer explain how to recognize The Housefly Effect (and many other effects) in our everyday lives and how we can use it to our advantage. Sometimes the smallest things can have a surprisingly large effect.

When you are the prey, but you are oblivious to the fact that the predator that is hunting you is standing directly in front of you. Immerse yourself in this book of short stories that delve into the lives of innocent individuals who are hunted, groomed, and preyed on by wealthy powerful individuals who are more monster than human.

A Second Opinion is a collection of philosophies, theories, and observations that will alter your sense of self and the world around you. Through simple observations and questions, it awakens readers to discover insights into their own consciousness and uncover personal truths that lead to their own enlightenment. Emily Maroutian uses the simple approach of awareness to guide the reader to be wakeful of false beliefs, negative thoughts, destructive feelings, hindering habits, and myths about happiness and security. Journey inside for a mind-expanding reexamination of the human condition.

A Crisis of Beliefs makes us rethink the financial crisis and the nature of economic risk. In this authoritative and comprehensive book, two of today's most insightful economists reveal how our beliefs shape financial markets, lead to expansions of credit and leverage, and expose the economy to major risks.

Do we have to choose between equality and prosperity? Many think that reducing economic inequality would require such heavy-handed interference with market forces that it would stifle economic growth. Heather Boushey insists nothing could be further from the truth. Presenting cutting-edge economics with journalistic verve, she shows how rising inequality has become a drag on growth and an impediment to a competitive United States marketplace for employers and employees alike.

Você acha que sabe como e por que faz suas escolhas? Suas preferências políticas, a gorjeta que dá ao garçom, aquele colega de trabalho com uma cara tão amigável de quem você desconfia e até a pessoa com quem você se casa não são opções tão objetivas assim. Leonard Mlodinow, autor do best-seller O andar do bêbado, investiga, de forma divertida e brilhante, como o inconsciente modela nosso comportamento e determina nossas decisões e juízos sobre o mundo, as pessoas, as coisas.

Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster.

Anyone dealing with immune, learning, sensory-processing, mood, and/or behavioral disorders may have multiple sensitivities that result from highly sensitized brain circuitry. Gifted Intelligence explores the brain-based mechanisms that predispose us to mood, sensory-processing, learning, behavioral, and autoimmune disorders. In this audiobook you will learn why all of these so-called diseases and disorders can and should be treated as learning opportunities.

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

In Hidden Games, MIT economists Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioural economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behaviour, from the mechanics of Stockholm syndrome and internalised misogyny to why we help strangers and have a sense of fairness.

A forward-thinking manifesto from three Stanford professors, which reveals how big tech's obsession with optimisation and efficiency has sacrificed fundamental human values and outlines steps we can take to change course, renew our democracy and save ourselves. As the dominance of big tech becomes an explosive societal conundrum, they share their provocative insights and concrete solutions to help everyone understand what is happening, what is at stake and what we can do to control technology instead of letting it control us.

In The Silo Effect, award-winning journalist Gillian Tett examines the structural development of institutions such as UBS, Sony and the Bank of England. While the world is increasingly interlinked in some senses, it remains profoundly fragmented in others. As organisations become larger and more global than ever before, they are apt to be divided and sub-divided into numerous different departments to facilitate productivity. However, there is a trap to the inevitability of these silos.

In this collection of stories, Gabriella Braun shares insights from over twenty years of taking psychoanalysis out of the therapy room and into the sta­ff room. She shows us why a board loses the plot, nearly causes their company to collapse, and how they come through. We see the connection between a headteacher's professional and personal loss. We understand seemingly unfathomable behaviour—why a man lets his organisation push him around, a lawyer becomes paranoid, a team repeatedly creates scapegoats, and founders of a literary agency feud.

This book brings together leading organization scholars and business historians to examine the opportunities and challenges of incorporating historical research into the study of firms and markets. It examines the reasons for the growing interest in historically grounded research in management departments and business schools, and considers both the intellectual and practical questions the endeavor faces.