Behavior Theory

Too often, textbooks turn the noteworthy details of economics into tedious discourse that would put even Joseph Stiglitz to sleep. Economics 101 cuts out the boring explanations and instead provides a hands-on lesson that keeps you engaged as you explore how societies allocate their resources for maximum benefit. From quantitative easing to marginal utility, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else.

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.

A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.

The author of the widely praised Age of Greed now gives us a bold indictment of some of our most accepted economic theories - why they’re wrong, the harm they’ve done, and the theories that would vastly improve them.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

Conquer the CHES Exam offers a clear and concise study companion for those pursuing the Certified Health Education Specialist credential. Aligned with the Seven Areas of Responsibility established by the National Commission for Health Education Credentialing (NCHEC), this guide provides focused summaries of essential concepts from health assessment and program planning to communication, advocacy, evaluation, and lifelong learning. Designed to complement more detailed study materials, this book does not attempt to cover every sub-competency or test question in exhaustive depth. Instead, it ...

Aprenda a tener el control de su vida a través de un conocimiento profundo de la motivación. ¿Qué es la motivación? ¿Por qué nos sentimos totalmente paralizados para hacer determinadas cosas y completamente incapaces de abandonar otras? Mucha gente concluye, de forma equivocada, que es perezosa o carente de fuerza de voluntad. Pero de lo que realmente carece es de una correcta comprensión de cómo actúa su propia mente, de la motivación y del modo en que esta opera. Este libro es un manual de autoayuda y presenta un análisis riguroso de la psicología de la motivación. Le ...

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships. The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed).

Organizational behavior is an important and growing field in leadership and management studies, yet it has been largely overlooked by leaders of churches and other Christian ministries. This introduction to the topic accounts for the unique dynamics of Christian organizations, gives theological foundations, and provides key insights and guidance to those studying or practicing leadership in churches and ministries.

Have you ever wondered why we make the decisions we do? What drives the choices of individuals, shapes economies, and defines history? Praxeology for Beginners reveals the hidden logic behind human action, offering a powerful lens to understand the world and your role in it. Unlock the science of decision-making. This book simplifies the timeless principles of praxeology, making it accessible to everyone. Discover how purposeful behavior shapes markets, social structures, and personal lives—all rooted in the universal truth that humans act with intent. Explore the why behind the what. ...

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that theyve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream.

Understanding and Applying Sigmund Freud: A Practical Guide to the Unconscious, Dreams, and Human Behavior Unlock the mysteries of the mind with this clear and engaging guide to Sigmund Freud’s most influential ideas. Understanding and Applying the Major Ideas of Sigmund Freud is a practical, reader-friendly introduction to one of the most important thinkers in psychology and Western thought. Whether you're a psychology student, a lifelong learner, or someone curious about human behavior, this book explores Freud's core theories—including the unconscious mind, id-ego-superego, dream ...

The corporate world is a complex game that must be mastered in order to achieve great success and rise up the organizational ladder. There are many rewards for the winners in this game-playing environment, and as with many things in life, the corporate world can be quite brutal for the losers in this competitive ecosystem of complicated relationships and diverse behaviors that must be effectively navigated in the course of playing the strategic game. Ergo, learn to play the game of office politics or suffer the unkind consequences of being destroyed on the corporate battlefield.

In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.

A Second Opinion is a collection of philosophies, theories, and observations that will alter your sense of self and the world around you. Through simple observations and questions, it awakens readers to discover insights into their own consciousness and uncover personal truths that lead to their own enlightenment. Emily Maroutian uses the simple approach of awareness to guide the reader to be wakeful of false beliefs, negative thoughts, destructive feelings, hindering habits, and myths about happiness and security. Journey inside for a mind-expanding reexamination of the human condition.

Entrepreneurs, businessmen, and investors are constantly looking for principles and rules that will pave the way for success. Usually, those at the forefront are successful entrepreneurs from Silicon Valley or legendary Wall Street investors. But the principles of economic growth, wealth creation, and preservation were written long before the rise of the modern market economy and its heroes.

Você acha que sabe como e por que faz suas escolhas? Suas preferências políticas, a gorjeta que dá ao garçom, aquele colega de trabalho com uma cara tão amigável de quem você desconfia e até a pessoa com quem você se casa não são opções tão objetivas assim. Leonard Mlodinow, autor do best-seller O andar do bêbado, investiga, de forma divertida e brilhante, como o inconsciente modela nosso comportamento e determina nossas decisões e juízos sobre o mundo, as pessoas, as coisas.

Do we have to choose between equality and prosperity? Many think that reducing economic inequality would require such heavy-handed interference with market forces that it would stifle economic growth. Heather Boushey insists nothing could be further from the truth. Presenting cutting-edge economics with journalistic verve, she shows how rising inequality has become a drag on growth and an impediment to a competitive United States marketplace for employers and employees alike.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.