Behavioral Psychology

Everyday life is so frantic and full of troubles that we have largely forgotten how to live a joyful existence. We try so hard to be happy that we often end up missing the most important parts of our lives. In Mindfulness, Oxford professor Mark Williams and award-winning journalist Danny Penman reveal the secrets to living a happier and less anxious, stressful, and exhausting life.

Sufferers with any type of body image or anxiety conditions will identify with Chloe’s suffering and the daily struggles she faces. Dr. Callaghan and Dr. O’Connor’s wisdom, expertise, and compassionate approach have enabled Chloe to move on significantly with her life. Their approach is captured perfectly as they provide valuable insight into why and how Chloe struggled with her condition and what needs to be done to ensure her path to recovery and beyond.

Drawing on years of experience as a clinical psychologist, online sensation Dr Julie Smith shares all the skills you need to get through life's ups and downs. Filled with secrets from a therapist's toolkit, this is a must-have handbook for optimising your mental health. Dr Julie's simple but expert advice and powerful coping techniques will help you stay resilient no matter what life throws your way.

Throughout his storied career, Aswath Damodaran has searched for the universal key to demystify corporate finance and valuation. Now, at last, he offers the groundbreaking answer to listeners everywhere. As the corporate lifecycle touches virtually every aspect of business, this book is for anyone with skin in the corporate finance game—from managers to investors, from novices to seasoned pros. Aswath Damodaran’s The Corporate Life Cycle is the definitive guide to understanding businesses growth, behavior, and value.

You can have everything you've ever wanted—a fulfilling life, a job you're passionate about, true love, unlimited wealth and a healthy body. Seriously, you can have it all. You just need to do one thing. Think. Surprised? Don't be. Thousands of people, people exactly like you, have transformed their life for the better. They've discovered the power of thought and used it to make their dreams a reality. And now, it's your turn.

Discover the groundbreaking work of one of the most influential psychologists of the 20th century in Understanding B.F. Skinner. This comprehensive and accessible guide explores Skinner’s revolutionary contributions to behaviorism, operant conditioning, reinforcement theory, and the psychology of learning. Whether you’re a student of psychology, an educator, a therapist, or simply curious about how human behavior can be shaped and understood, this book provides a deep dive into Skinner’s theories and legacy. From the invention of the famous Skinner Box to the controversial ideas in ...

Discover the transformative power of intentional habit formation in "Change Your Habits and Change Your Life," where the author takes you on an illuminating journey through the intricacies of behavior and personal growth. Drawing from a background in psychology, he explores the profound influence of our surroundings on the habits we cultivate, offering insights gleaned from years of observation and personal exploration. Through captivating real-life examples and psychological insights, readers gain a deeper understanding of the power of habits to shape our thoughts, actions, and destiny. ...

In 1994, Reviving Ophelia was published, and it shone a much-needed spotlight on the problems faced by adolescent girls. The approach Pipher and Gilliam take in this new edition is just what it was in the original: a timely, listenable combination of insightful research and real-world examples that illuminate the challenges young women face and the ways to address them. This updated Reviving Ophelia looks at 21st century adolescent girls through fresh eyes, with insights and ideas that will help new generations of listeners.

Disaster can come in many forms, from earthquakes and avalanches to catastrophic machine failure and acts of terror. And afterwards, when the dust settles and the survivors emerge, we can't help but wonder: why them? Why did they live when so many others perished? In The Unthinkable, Prize-winning journalist Amanda Ripley, who has covered some of the most devastating disasters of our age, sets out to find the answers.

This engaging, science-backed blueprint—written by a clinical psychologist—will help you understand your anxiety, work through it, and naturally connect. Packed with proven strategies, personal stories, distilled research, and examples from his clinical practice, Dr. Thomas Smithyman leads you through the maze of dating-based social anxiety and helps you discover the warm social world that awaits. It’s possible to overcome your social anxiety, and it’s possible to date without fear. Connection might be closer than you think.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

People with harm OCD - a form of obsessive-compulsive disorder (OCD) - suffer from violent, unwanted thoughts and a crippling fear of harming others. They may also resist seeking treatment for fear of being judged. In Overcoming Harm OCD, psychotherapist and OCD expert Jon Hershfield offers powerful cognitive behavioral therapy (CBT) and mindfulness tools to help listeners break the endless cycle of pain and self-doubt caused by their disorder, and overcome their most debilitating symptoms.

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Cognitive Behavioral Therapy Made Simple: The 21 Day Step-by-Step Guide to Overcome Depression, Anxiety, Anger and Negative Thoughts provides practical solutions for dealing with your emotions. As a result, you will gain a deeper insight into who you are as an individual and why you probably act the way you do.

You might not have heard of misophonia, but if you are often infuriated by the sound of chewing, breathing, snoring, a clock ticking, or any other specific trigger, you may have experienced it. In fact, it’s thought that one in five of us have it. Sounds Like Misophonia addresses what the condition is, how it manifests, and provides a guide to managing it. By clinical psychologist Dr Jane Gregory, this is the first practical self-help book to make sense of the condition, and help you design your own treatment plan tailored to your unique experience.

Throughout her years as a licensed clinical psychologist, Mary E. Anderson, PhD—known affectionately as “Dr. A” by her clients—has noticed a pattern: Talented, productive, and often brilliant patients—from business executives to lawyers to grad students—constantly arrive on her couch, drop their flawless facades, and describe feelings of self-doubt, burnout, and worry.

La psicología es una materia con horizontes amplios y en parte inexplorados. El bienestar psicológico de un individuo depende de todas y cada una de sus influencias. Empezando en el útero, continuando con la educación, las aficiones, los puntos de vista, las percepciones, los sentimientos y los valores aprendidos. Estas influencias propician un desarrollo positivo o también negativo. A grandes rasgos, estos opuestos de desarrollo positivo y negativo describen en última instancia la psicología.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Dive into the depths of human nature with "The Persona Paradox: 100 Facts on Human Personality," a compelling and insightful exploration of the complex mosaic that makes up human identity. This book offers a rich tapestry of perspectives, blending psychology, sociology, neuroscience, and personal anecdotes to unravel the intricacies of personality.