Behavioral Psychology

Drawing on years of experience as a clinical psychologist, online sensation Dr Julie Smith shares all the skills you need to get through life's ups and downs. Filled with secrets from a therapist's toolkit, this is a must-have handbook for optimising your mental health. Dr Julie's simple but expert advice and powerful coping techniques will help you stay resilient no matter what life throws your way.

Throughout his storied career, Aswath Damodaran has searched for the universal key to demystify corporate finance and valuation. Now, at last, he offers the groundbreaking answer to listeners everywhere. As the corporate lifecycle touches virtually every aspect of business, this book is for anyone with skin in the corporate finance game—from managers to investors, from novices to seasoned pros. Aswath Damodaran’s The Corporate Life Cycle is the definitive guide to understanding businesses growth, behavior, and value.

Discover the groundbreaking work of one of the most influential psychologists of the 20th century in Understanding B.F. Skinner. This comprehensive and accessible guide explores Skinner’s revolutionary contributions to behaviorism, operant conditioning, reinforcement theory, and the psychology of learning. Whether you’re a student of psychology, an educator, a therapist, or simply curious about how human behavior can be shaped and understood, this book provides a deep dive into Skinner’s theories and legacy. From the invention of the famous Skinner Box to the controversial ideas in ...

Would you like to learn how to keep anger from getting the best of you? Would you like to know how not to let anger wear you down physically and emotionally? Are you ready to take responsibility for your emotions and do something about your anger problem? If you’ve answered yes to any of these questions, this is the book for you!

Do you avoid social situations? Do you dread public speaking? Would you rather stay in a job you hate than go through the interview process? If so, you may have social anxiety—and you aren't alone. People who struggle with social anxiety have an overwhelming fear of social situations. And as a result, could end up missing out on life's opportunities. If you're tired of social anxiety holding you back, this book can help. In CBT for Social Anxiety, you'll learn how to conquer your fears using research-proven skills from one of the world's leading CBT experts.

This engaging, science-backed blueprint—written by a clinical psychologist—will help you understand your anxiety, work through it, and naturally connect. Packed with proven strategies, personal stories, distilled research, and examples from his clinical practice, Dr. Thomas Smithyman leads you through the maze of dating-based social anxiety and helps you discover the warm social world that awaits. It’s possible to overcome your social anxiety, and it’s possible to date without fear. Connection might be closer than you think.

Sufferers with any type of body image or anxiety conditions will identify with Chloe’s suffering and the daily struggles she faces. Dr. Callaghan and Dr. O’Connor’s wisdom, expertise, and compassionate approach have enabled Chloe to move on significantly with her life. Their approach is captured perfectly as they provide valuable insight into why and how Chloe struggled with her condition and what needs to be done to ensure her path to recovery and beyond.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Disaster can come in many forms, from earthquakes and avalanches to catastrophic machine failure and acts of terror. And afterwards, when the dust settles and the survivors emerge, we can't help but wonder: why them? Why did they live when so many others perished? In The Unthinkable, Prize-winning journalist Amanda Ripley, who has covered some of the most devastating disasters of our age, sets out to find the answers.

Discover the transformative power of intentional habit formation in "Change Your Habits and Change Your Life," where the author takes you on an illuminating journey through the intricacies of behavior and personal growth. Drawing from a background in psychology, he explores the profound influence of our surroundings on the habits we cultivate, offering insights gleaned from years of observation and personal exploration. Through captivating real-life examples and psychological insights, readers gain a deeper understanding of the power of habits to shape our thoughts, actions, and destiny. ...

Cognitive behavioral therapy is a form of therapy that is often the best form of treatment recommended for combating anxiety, worry, depression, and other related issues. In this audiobook, you learn a simplified approach to apply the therapy in life. If you have been looking for an audiobook that will provide you with an ultimate step-by-step solution to combat your depression, anxiety and fears, How to Combat Depression, Fear, Anxiety, and Worry is the audiobook you need to buy.

If you have anxiety or obsessive-compulsive disorder (OCD), you may also struggle with body-based obsessions—constant fears and worries about your physical and mental health. You may worry that your heart will stop beating, or that you'll stop breathing. You might obsess over your physical appearance, feel like there's something physically wrong with your brain, or fear that you are "going crazy." So, how can you break free from anxiety and obsessions about your body and brain?

You can have everything you've ever wanted—a fulfilling life, a job you're passionate about, true love, unlimited wealth and a healthy body. Seriously, you can have it all. You just need to do one thing. Think. Surprised? Don't be. Thousands of people, people exactly like you, have transformed their life for the better. They've discovered the power of thought and used it to make their dreams a reality. And now, it's your turn.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

You probably have been struggling with persuasion. You never seem to be successful in getting others to take your position on issues. This book comes to your aide to help you acquire the competence of understanding what works in the minds of people to make them either resist or adapt to the message you directly to them. It does not just focus on telling you what to do in order to be persuasive; instead, it goes deeper to anchor the strategies on sound psychological principles.

Cognitive Behavioral Therapy Made Simple: The 21 Day Step-by-Step Guide to Overcome Depression, Anxiety, Anger and Negative Thoughts provides practical solutions for dealing with your emotions. As a result, you will gain a deeper insight into who you are as an individual and why you probably act the way you do.

You might not have heard of misophonia, but if you are often infuriated by the sound of chewing, breathing, snoring, a clock ticking, or any other specific trigger, you may have experienced it. In fact, it’s thought that one in five of us have it. Sounds Like Misophonia addresses what the condition is, how it manifests, and provides a guide to managing it. By clinical psychologist Dr Jane Gregory, this is the first practical self-help book to make sense of the condition, and help you design your own treatment plan tailored to your unique experience.

Throughout her years as a licensed clinical psychologist, Mary E. Anderson, PhD—known affectionately as “Dr. A” by her clients—has noticed a pattern: Talented, productive, and often brilliant patients—from business executives to lawyers to grad students—constantly arrive on her couch, drop their flawless facades, and describe feelings of self-doubt, burnout, and worry.

The aftermath of a single event or repeated trauma can profoundly shape how we experience the rest of our lives. Whether it occurred in childhood, a recent relationship, a catastrophe, or other situation, trauma can have lifelong effects. Yet, as impossible as it may seem now, says Dr. Arielle Schwartz, you can return to wholeness. This pioneering psychotherapist, a survivor of complex trauma herself, has helped thousands. With Trauma Recovery, she brings us a compassionate and practice-oriented audio resource for transformation and growth.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.