Behavioral Science

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

Over the past few years, Brianna Wiest has gained renown for her deeply moving, philosophical writing. This new compilation of her published work features pieces on why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life. Some of these pieces have never been seen; others have been read by millions of people around the world. Regardless, each will leave you thinking: This idea changed my life.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Cutting-edge research on the brain's interaction with the body shows that health is directly impacted by our social environments, socioeconomic status, culture, behaviors, relationships, psychological states, and habits of mind, among many factors. Mind-body medicine-working in partnership with traditional medical practice-uses a large range of psychological, physical, and behavioral treatments in a model of health care that aims to treat the whole human being.

In Becoming Fluent, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do, they should learn like adults. Roberts and Kreuz report evidence that adults can learn new languages even more easily than children.

Discover the groundbreaking work of one of the most influential psychologists of the 20th century in Understanding B.F. Skinner. This comprehensive and accessible guide explores Skinner’s revolutionary contributions to behaviorism, operant conditioning, reinforcement theory, and the psychology of learning. Whether you’re a student of psychology, an educator, a therapist, or simply curious about how human behavior can be shaped and understood, this book provides a deep dive into Skinner’s theories and legacy. From the invention of the famous Skinner Box to the controversial ideas in ...

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

When it comes to setting and achieving your goals, how you think influences what you do. Whether developing a sustainable relationship with food, jump-starting a new fitness routine to shoot for a certain number on the scale, or tackling a health issue, mindset is key to meeting your goals—but it can also often be the most neglected element in any attempt to change behavior. While you might know what you want to do, the key to success is understanding why you want to do it, and how you make a plan that works for you in the long term.

Break Free from the Trap of Instant Gratification: A Practical Guide to Rewiring Your Brain for Long-Term Success In a world wired for speed and stimulation, it’s easier than ever to fall into habits that prioritize short-term pleasure over long-term progress. Backed by neuroscience and behavioral psychology, this evidence-based guide explores how instant gratification hijacks your brain’s reward system—and how to reclaim control. Drawing on cutting-edge research into dopamine, habit formation, willpower, and cognitive control, this book provides practical, actionable strategies to ...

The causes of Complex Post-Traumatic Stress Disorder range from severe neglect to monstrous abuse. Many survivors grew up in houses that were not homes-in families that were as loveless as orphanages and sometimes as dangerous. If you felt unwanted, unliked, rejected, hated, and/or despised for a lengthy portion of your childhood, trauma may be deeply engrained in your mind, soul, and body. This book is a practical guide to recovering from lingering childhood trauma. It is copiously illustrated with examples of the author's and his clients' journeys of recovering.

Hypnotic Writing Lab: Leveraging Psychological Triggers for Persuasive Writing What if your words didn’t just tell a story but transformed how people think, feel, and respond? Hypnotic Writing Lab takes you beyond traditional storytelling, diving deep into the psychological triggers that create lasting impact. Whether you’re crafting narratives for influence, entertainment, or persuasion, this book offers the tools to captivate your audience on both conscious and subconscious levels. In this immersive guide, you’ll learn how to: Leverage Subconscious Triggers: Tap into universal human...

Understanding Ivan Pavlov: A Complete Guide to Classical Conditioning, Behavioral Psychology, and the Science of Learning Discover the groundbreaking legacy of Ivan Pavlov, the brilliant Russian physiologist whose accidental discovery changed the course of psychology forever. In this engaging and accessible guide, readers will explore classical conditioning, the famous dog experiments, and how Pavlov's ideas laid the foundation for modern behavioral psychology. Whether you're a psychology student, educator, therapist, or simply curious about how humans learn and adapt, this comprehensive ...

Do you want to learn how to read anyone like it's an open book? Do you want to understand if you can trust anyone in a few minutes? Do you want to improve the quality of your relationships? Relationships are the most important aspect of a person's life, and learning to manage them by understanding the emotions of those around you will increase your self-esteem and lower your stress levels, allowing you to get what you want from any relationship or simply create really solid bonds.

On June 25, 1973, a seven-year-old girl went missing from the Montana campground where her family was vacationing. Somebody had slit open the back of their tent and snatched her from under their noses. None of them saw or heard anything. Susie Jaeger had vanished into thin air, plucked by a shadow. As days stretched into weeks, and weeks into months, Special Agent Pete Dunbar attended a workshop at FBI Headquarters in Quantico, Virgina, led by two agents who had hatched a radical new idea: What if criminals left a psychological trail that would lead us to them?

🧠 Can one mind connect to another? Can thoughts travel across distances? For centuries, people have experienced unexplainable mental connections—knowing what a loved one is thinking, seeing visions of the future, or even moving objects without touch. But is it real telepathy or just coincidence? 📖 Telepathic Secrets uncovers 25 real-life cases of ESP, mind reading, remote viewing, and telekinesis that science struggles to explain. Inside this book, you’ll discover: ✅ The U.S. government’s secret psychic spy program—how agents used ESP to gather intelligence. ✅ The twin ...

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to get outside, the search for the unknown is a primal urge that has shaped the history of our species and continues to mold our behavior in ways we are only beginning to understand. In fact, the latest neuroscience suggests that exploration in any form—whether it’s trying a new restaurant, changing careers, or deciding to run a marathon—is an essential ingredient of human life. Exploration, it turns out, isn’t merely a hobby—it’s our story.

This useful guide educates students in the preparation of literature reviews for term projects, theses, and dissertations. The authors provide numerous examples from published reviews that illustrate the guidelines discussed throughout the book. Written by Professor Emeritus Jose L. Galvan, PhD (California State University) and Assistant Professor Melisa C. Galvan, PhD (California State University), who are accomplished educators as well as authors. It's no surprise that Writing Literature Reviews is a widely beloved and utilized resource for students and educators.

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right - a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research and delivered in energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception.