Brain Behavior

Human behavior is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we tend to tilt our head to the right. Why is our behavior so lopsided and what does this teach us about our brains? How have humans always used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?

We've all seen the happiness on the face of a child while playing in the school yard. Or the blissful abandon of a golden retriever racing across a lawn. This is the joy of play. By definition, play is purposeless, all-consuming, and fun. But as Dr. Stuart Brown illustrates, play is anything but trivial. It is a biological drive as integral to our health as sleep or nutrition. We are designed by nature to flourish through play.

Every day you're driven nuts by the people around you making common sense errors and irrational decisions. Imagine what life would look like if you didn't have to waste time and energy dealing with stubborn, clueless, argumentative, defensive, or apathetic coworkers! Thank goodness Eric Bailey translates decades of brain science research into every-day language, helping you break through common communication barriers that will improve every relationship in your life.

The ReWired Brain offers a clear framework for understanding our brains and the decisions we make, showing how certain fears and instincts drive unhealthy emotional dysfunctions and related behavioral patterns in the most important areas of life. This book shows how to reframe negative experiences, overcome fears, experience emotional and spiritual healing, and ultimately rewire our brains, empowering us to be free and to live fearlessly.

Research shows that a leader's behavior is the most important predictor of a team's success. Leading with Your Upper Brain helps you understand why. It provides an innovative framework to shift your behavior in ways that help employees tap into their upper-brain resources that drive higher levels of performance.

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

The human brain is an impossibly complex and delicate instrument—capable of extraordinary calculations, abundant creativity, and linguistic dexterity. But the brain is not just the most brilliant of evolutionary wonders. It's also one of the most bizarre. This book shows a whole other side of how brains work—from the patient who is afraid to take a shower because she fears her body will slip down the drain to a man who is convinced he is a cat and a woman who compulsively snacks on cigarette ashes.

🔹 How can you give your child a mental edge in today’s fast-paced, screen-filled world? 🔹 What role does reading play in shaping memory, attention, and emotional intelligence in children? 🔹 How do nutrition, sleep, and screen time impact child brain development? 💡 In this practical, science-backed guide to raising emotionally intelligent, cognitively strong kids, you’ll discover how to nurture brain health from infancy through adolescence—whether you're caring for a baby, supporting a school-age child, or guiding a teen in the digital age. 📚 What You’ll Learn Inside: ...

There have been few darker days in American history than January 6, 2021. There have been few darker periods than the eight years following June 15, 2015, when Donald Trump descended the golden escalator in Trump Tower to announce his candidacy for the presidency of the United States. There have been few periods as precarious, as the nation’s internal stability and international standing took hit after hit; few as demoralizing, as our national and international response to a deadly pandemic was bungled and hundreds of thousands died; few as divisive, as an already deeply polarized ...

A psychological trigger is something that causes us to act out of urgency - not correctness or even happiness. It’s a switch that is flipped outside of our consciousness. This is fertile ground for some of the worst decisions of our lives. Seize control and of your impulses and make better decisions. Psychological Triggers is an introduction to yourself - your impulses, your desires, and everything in your subconscious that drives you to action.

Has your little pal become the enemy? Are you battling to contain rebellion without crushing his spirit? Do his moodiness and antagonism constantly disrupt your household? As co-founder of The Children’s Education Centre in England, Bukky Ekine-Ogunlana’s passion for helping youth has guided her approach to teaching. Now this community leader shares how all moms and dads can steer their young men into well-adjusted, responsible adulthood.

In The Humor Habit, veteran speaker, corporate trainer, and comedian Paul Osincup delivers a hilarious and effective new take on how to make yourself and your team more productive and resilient by focusing on the funny side of work and life. In the book, you'll learn why humor isn't an in-born quality you're either born with or without. Instead, it's a habit you can develop over time.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

This groundbreaking book explores the revolution in psychotherapy that brought an understanding of the social nature of people's brains into a therapeutic context. Louis Cozolino is a master at synthesizing neuroscience and demonstrating how it applies to psychotherapy practice. Here, he argues that all forms of psychotherapy are successful to the extent to which they enhance change in relevant neural circuits.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

Parenting Kids with ADHD isn’t just another guide—it’s a lifeline filled with real-world strategies to help you understand your child, reduce daily chaos, and create a more connected, confident home. Inside, you’ll learn how to ease morning stress, prevent meltdowns, support focus and sleep, and handle tough moments with calm and clarity. You’ll discover why common discipline approaches often backfire with ADHD—and what actually works to encourage positive behavior.

Are you ready to transform your relationship with your dog and enhance their cognitive abilities? If yes, then "Paws and Thinks: Mental Workout for Your Dog" is the perfect read for you! 🐶 Dogs are not just pets; they are family members who crave mental stimulation just as much as physical exercise. This comprehensive guide provides over 100 fun and innovative games to challenge your dog's mind, ensuring they stay sharp, engaged, and well-behaved. 🧠🐾 Why Choose "Paws and Thinks"? Boost Brain Power: Dive into games and puzzles designed to expand your dog's cognitive abilities, ...

Why This Book Matters: The Habit Algorithm is different. It solves the root issue: ❌ The real problem: You're running habits that were never designed—just repeated. ✅ The real solution: Rebuild your habit system like a programmer—clear inputs, stable loops, and reliable automation. Most people struggle with habits not because they’re lazy—but because they’re running broken systems. They: Rely on motivation that burns out Overcomplicate routines and give up Burn energy deciding instead of executing Get stuck in the cycle of starting, stopping, and spiraling The Habit Algorithm ...

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.