Brain Science

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

The answers to these questions are right behind our eyes. The greatest technology we have ever discovered on our planet is the three-pound organ carried in the vault of the skull. This book is not simply about what the brain is; it is about what it does. The magic of the brain is not found in the parts it’s made of but in the way those parts unceasingly reweave themselves in an electric, living fabric.

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat.

The idea that “thoughts become things” has become a meme in popular culture. It’s held as a firm proposition in metaphysics, and some spiritual teachers ascribe infinite powers to the mind. But are these claims scientifically accurate? What does the scientific evidence tell us about the scope of the human mind to transform thoughts into reality?

In this revolutionary audiobook, Dr. Lisa Mosconi, director of the Women's Brain Initiative at Weill Cornell Medical College, provides women with the first plan to address the unique risks of the female brain. Until now, medical research has focused on "bikini medicine", assuming that women are essentially men with breasts and tubes. Yet women are far more likely than men to suffer from anxiety, depression, migraines, brain injuries, and strokes. They are also twice as likely to end their lives suffering from Alzheimer's disease, even when their longer lifespans are taken into account.

Your brain can fool you and change itself in miraculous ways. Knowing how can make a difference in your life. You'll learn about: Bias and emotion-driven risk assessments Inaccurate pattern recognition, memory, and value perceptions Neuroplasticity, neurogenesis, and epigenetics Mind-body connection and meditation In Brain Buzzed, Dr. Marlin Cluts offers 39 intentionally brief insights in fun, bite-sized chapters. Specifically writing for the lay person, Cluts combines a curiosity of learning (a doctorate in Human Performance Technology), with the brevity of the business world (a retired ...

It's every novelist's greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page-one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot).

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Why do highly sensitive people perceive and process information so differently, and react more intensely? Why do they often experience stress and social rejection? Ever since the American psychologist Elaine Aron introduced the term ‘high sensitivity’ in the late1990s, much has been said about the subject. In this book, Esther Bergsma presents the latest scientific insights into the functioning of the ‘highly sensitive brain’, which has proven to function differently in many areas when compared to the non-highly sensitive brain. Based on these scientific insights, she developed a ...

Dr. Faith G. Harper explains the emerging science of the gut-brain connection and the vagus nerve so that everyone can understand what’s going on in your body and how to make friends with it again, especially if you’ve experienced trauma or chronic stress. Filled with straight talk and practical exercises so you can reconnect with your physical needs and reactions, work through body shame, manage illness and disability, and implement small changes that make a huge difference in how you feel every day. You are a whole person, and it’s time to reconnect with yourself!

Joshua R. Eyler identifies five broad themes running through recent scientific inquiry - curiosity, sociality, emotion, authenticity, and failure - devoting a chapter to each and providing practical takeaways for busy teachers. He also interviews and observes college instructors across the country, placing theoretical insight in dialogue with classroom experience.

With compassionate stories of his patients and their conditions, Dr. Leschziner illustrates the neuroscience behind our sleeping minds, revealing the many biological and psychological factors necessary in getting the rest that will not only maintain our physical and mental health, but improve our cognitive abilities and overall happiness.

This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events.

In this original and groundbreaking book, Andrew Newberg, M.D., and Mark Robert Waldman turn their attention to the pinnacle of the human experience: enlightenment. Through his brain-scan studies on Brazilian psychic mediums, Sufi mystics, Buddhist meditators, Franciscan nuns, Pentecostals, and participants in secular spirituality rituals, Newberg has discovered the specific neurological mechanisms associated with the enlightenment experience - and how we might activate those circuits in our own brains.

From a talent who’s been compared to Annie Dillard, Edward Abbey, David Quammen, and Jared Diamond, On Trails is a wondrous exploration of how trails help us understand the world—from invisible ant trails to hiking paths that span continents, from interstate highways to the Internet.

Using best practices from gentle parenting, improv comedy, and trauma recovery, this peaceful parenting book brings joy back to families. These positive discipline tips can help whether you're raising toddlers, parenting preschoolers, or supporting school-age children with love and respect. Effective for the hypersensitive child and the strong-willed child, this audiobook offers conscious parenting guidance for solving challenges and preventing them in the first place.

In the wake of a divorce, science writer and single mother Kayt Sukel made herself a guinea pig in the labs of some unusual love experts to find out. This Is Your Brain on Sex is her lively and hilarious examination of the big questions about love and sex, previously published in hardcover as Dirty Minds. Each chapter of this edgy romp through the romantic brain looks at a different aspect of love above the belt.

In Neurodharma, the follow up to his classic Buddha’s Brain, New York Times best-selling author Rick Hanson, PhD, not only explores the new neuroscience of awakening, but also offers a bold yet plausible plan for reverse-engineering peak experiences, sense of oneness, and even enlightenment itself. And he does so with his trademark blend of solid science and warm encouragement, guiding you along this high-reaching path with good humor, accessible tools, and personal examples.