Brain Science

There are plenty of books that profess to tell you the meaning of life. But where can you go to find answers to the little mysteries of life that drive you nuts until you find their solution? Imponderables are questions that cannot be answered by numbers or measurements or standard reference books, and Feldman has devoted his life to the eradication of all imponderables.

Combining social and cognitive neuroscience with real-life accounts from genocide perpetrators, this book sheds light on the process through which obedience influences cognition and behavior. Emilie Caspar, a leading expert in the field, translates this neuroscientific approach into a clear, uncomplicated explanation, even for those with no background in psychology or neuroscience. By better understanding humanity's propensity for direct orders to short-circuit our own independent decision-making, we can edge closer to effective prevention processes.

Each of us will know physical pain in our lives, but none of us knows when it will come or how long it will stay. Today as much as 10 percent of the population of the United States suffers from chronic pain. It is more widespread, misdiagnosed, and undertreated than any major disease. While recent research has shown that pain produces pathological changes to the brain and spinal cord, many doctors and patients still labor under misguided cultural notions and outdated scientific dogmas.

Why can your foot move halfway to the brake pedal before you're consciously aware of danger? Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? Why are people whose name begins with J more likely to marry other people whose name begins with J? Why is it so difficult to keep a secret? Renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate these surprising mysteries.

We often don't realize how much control we have over our thoughts, feelings, and actions. On some days, the most minor irritation can upset us, but, on others, we are in our best form and can rise to challenges with grace. These fluctuations depend on the neural networks firing in our brains, but we have the power to consciously break hardwired thought patterns. Author Due Quach developed an intimate understanding of the brain during her personal journey of healing from PTSD.

"I know what I should do. I just don't know why I don't do it." This phrase captures a universal human experience - we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do - and how we can change. We are living in the age of design - and designers are the new rock stars.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Why do highly sensitive people perceive and process information so differently, and react more intensely? Why do they often experience stress and social rejection? Ever since the American psychologist Elaine Aron introduced the term ‘high sensitivity’ in the late1990s, much has been said about the subject. In this book, Esther Bergsma presents the latest scientific insights into the functioning of the ‘highly sensitive brain’, which has proven to function differently in many areas when compared to the non-highly sensitive brain. Based on these scientific insights, she developed a ...

Do you like to exercise? Do you spend most of your exercise time in the gym or in built up areas? Did you know that exercising in the natural environment is better for you? Recent research shows that if we exercise in more natural surroundings it benefits us more, even if we do exactly the same amount. Incredibly, immersing ourselves in forests or being close to the ocean when we exercise can make a significant difference to our energy levels. Now, in Cleverland: The Science of How Nature Nurtures, Dr. Chong Chen examines in more detail the psychology of how nature nurtures us and how our ...

From one of the most innovative neuroscientists at work today, an investigation into the bias toward optimism that exists on a neural level in our brains and plays a major part in determining how we live our lives.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

From the moment he burst onto the national political scene, Barack Obama has fascinated people more than any politician in decades. Many biographers have already retold his story, but no previous book truly explains how his mind works, what passions drive him, or what makes him such an effective leader.

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.

What do obesity, insulin resistance, diabetes, fatty liver disease, hypertension, cardiovascular disease, stroke, neurological disorders, and premature death have in common? All can be stoked by high uric acid levels. Our most respected scientific literature is bursting with evidence that elevated uric acid levels lie at the root of many pervasive health conditions, but mainstream medicine for the most part remains unaware of this connection.

Transform Your Mind and Body: The Ultimate Guide to Mental Wellness Through Exercise In a world overwhelmed by stress, anxiety, and burnout, exercise is your secret weapon—not just for physical fitness, but for unlocking mental resilience, clarity, and joy. How Exercise Transforms Mental Health isn’t about grueling workouts or unrealistic goals. It’s a science-backed, compassionate roadmap to building a sustainable relationship with movement that heals your mind as it strengthens your body. Discover how to: ✅ Rewire your brain chemistry with exercise—boost endorphins, dopamine, ...

An entertaining, scientifically rigorous exploration of the social and biological effects of our wireless world. The way we use technology is affecting our health and happiness. Engaging and entertaining yet scientifically rigorous, this fully revised and updated second edition of i-Minds comprehensively explores an era of screen-based technology's assimilation into our lives, pondering it as both godsend and plague. i-Minds is for anyone interested in fostering health and happiness or who is struggling with the role of screened technology in our lives.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Pornography is powerful. Our contemporary culture as been pornified, and it shapes our assumptions about identity, sexuality, the value of women and the nature of relationships. Countless Christian men struggle with the addictive power of porn. But common spiritual approaches of more prayer and accountability groups are often of limited help.

In every area of life, from business to relationships to health, we act on outdated instincts that were built to help us survive a world ruled by scarcity and danger. But in today's world, those same instincts stop us from succeeding in the environment in which we actually live: a diverse world of abundant choices, and almost limitless connections. Now evolutionary biologist Dr. Rebecca Heiss offers a new approach that harnesses the power of our instincts, and redirects them to work for us rather than against us.

The whole situation began when Duncan Dougal was hiding out in a dumpster (it’s a long and smelly story). Stuck in the garbage, he discovered proof that even though the kids drove off the alien named Broxholm the year before, there is still an alien-in-disguise working as one of their seventh-grade teachers! But which teacher is it? That’s the mystery Duncan must solve to protect the school - and himself.